10 easy ways to make sure your NGO crowdfunding campaign is a huge success!

We all love the idea of crowdfunding. It is a powerful tool, if used effectively, to raise funds for almost anything. Creating a campaign on Impact Guru is an easy task. But it’s just the first step towards your passion for child rights, women empowerment or any social cause you feel for. To make sure your campaign stands out and meets, maybe overshoots, its goal amount needs some commitment.And the happiness a successful campaign brings is priceless, we promise!

So here’s what you need to do:

1.Do your homework. It is important you pick a cause you really relate to. Say you care about education; make sure you know how grave the problem is. Get facts and numbers in place. Maybe you decide to raise money for an NGO that backs schools, tell your potential donors the intended use of funds and the impact it will create. For instance, a Rs 1000 contribution will fund a year’s stationary for Grade 1 students.

2.Tell a compelling story with pictures and videos. Remember the more visuals you use, the more dimensions you create for your cause. Our platform allows you to easily upload and customize it as per your needs. Be as transparent as you can be and clearly define what you want from people. You need to open yourself to “the crowd”.

3.The power of social media. Yes, we believe that social media equals social impact. So a crystal clear social media strategy is crucial. Everyone and anyone can create social impact by harnessing the power of social media tools such as Facebook, Twitter, LinkedIn, and WhatsApp.

4.One plus one equals eleven. Bring on board a team member or a co-creator to add muscle to your publicity. Two of you working together are better than you working alone.

5.Create benchmarks, and meet them. Yes, you need to treat your campaign as a business venture and set goals for yourself. Like in the first week, I need to make sure I get a certain amount of contributions. This will make it more fun and engaging for you.

6.REWARDS are like return gifts. Who doesn’t love them? Come up with reward ideas to get donors excited. For instance, it could be a personalised thank you note or a shout out on various social media platforms.

7.Target! You need to personally target like-minded people. Remember your aunt from Delhi who is a women’s rights activist? It probably is a great time to connect with her!

8.Practice what you preach. We recommend you make the first payment. That adds to the credibility of the campaign and shows your commitment. Family and friends will follow.

9.Show appreciation. You should personally thank each donor. Answer each comment or question as quickly and honestly as possible.

10.Success Stories. It’s a known fact people love reading success stories, but being a part of one makes them ecstatic! Your vision should not end with your campaign, send follow up mails to donors and supporters telling them how they made a difference. This adds to your credibility. You never know when you might need it in the future.

Adding a number 11…to show we really care…

11.Ask for help! Our team is always keen to hear from you. We want what you want and we will go out of our way to help you meet your goals.

So why are you still waiting? Start a campaign now!


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