Aasra Trust – Sending Children to School with Dignity

It is not just about sending children to school, but sending them to school with dignity.

 

With this motto, Aasraa’s outreach program has successfully changed the lives of 327 children living and attending school in Dehradun’s slum areas. The Aasraa Trust was established as a social work trust focusing on education of underprivileged children in India. The children they work with, come from extremely impoverished backgrounds and are mostly rag pickers, beggars, addicts, runaways and orphans. Aasraa works towards empowering street and slum children through education, vocational training, nutrition, medical care, and providing shelter homes.

 

A lot of slum students were found to drop out of Aasra’s outreach program between the months of November to February in Dehradun. After some investigation, it was found that the little children were unable to stand the biting cold during those months. Since majority of these children came from low income families, their parents could not afford appropriate school uniform for the winter months, which was consequently affecting their learning and education program. Winters in Dehradun can be harsh, and the lack of winter school uniform did not help the situation.

 

The good people at Aasra were not about to let a slight weather condition meddle with the education of these children. In order for the children to continue going to school, without distressing their families, the trust decided to run a campaign on Impact Guru, and raise funds to provide each of them a set of winter uniform. The motive behind this campaign was to ensure that these students felt confident in going to school, and fit in with the rest of their peers. A set of winter uniform would include two full-sleeved shirts, two-worsted trousers/skirt, a sweater, a blazer, a cap, 2 pairs of socks, and 2 thermals.

 

Their target through the crowdfunding campaign via Impact Guru was to raise INR 2,00,000, but their story won the support of many, and the campaign achieved way beyond their target. Aasraa raised INR 4,20,407 within 36 days, as against their initial goal of INR 2,00,000.

 

So what was the secret behind their fundraiser’s success?

 

Use of audio-visuals

 

The team at Aasraa created a wonderful video explaining the plight of these children from financially weak homes, and the need for them to have adequate warm clothing for their health, as well as education.

 

Emotionally inviting campaign title

The title of the campaign –  ‘A sweater for Sonu’, itself, was enough to draw the attention of sympathizers, for it added a personal touch, giving us a glimpse into the lives of these amazing children.

 

Powerful narrative through their campaign story with honest goals

Their campaign story was a strong narrative about the problem and why it needed to be addressed. Moreover, it concluded with a proper break up of how the funds received through the crowdfunding campaign would be utilized. Their clear and honest goals instilled faith in the donors that their contributions would surely be put to good use.

 

Photographs of the children in school

Through their pictures of the outreach program, the donors were able to put a face to the children whose lives they would positively be impacting.

 

Proactive social media promotions

Additionally, Aasraa, along with our team at Impact Guru, were actively promoting their campaign in different circles, with the help of email marketing, and social media channels like Facebook, Twitter, Whatsapp, Google+, and LinkedIn.

 

It surely did not take magic to put a smile on these children’s faces. All it took was careful planning and stellar execution by Aasraa and Impact Guru’s team. So what are you waiting for? Make sure that you tick mark all the above-mentioned points for your own fundraisers and make them stand out while making them successful.

 

Also, Impact Guru has recently entered into an exclusive partnership with Global Giving, which allows international donors in UK and USA to contribute towards campaigns on their platform. The reason being that the pattern of foreign donations in India has highlighted child welfare, education, rural development, and public health, as the categories with the most amount of foreign funding. This is a great opportunity for your NGO to raise money from donors in India as well as abroad!

 

Hurry! Make your fundraiser LIVE on Impact Guru today!

Famous Celebrities who Rescued & Adopted their Pets

Adopting a pet is the best way to own a pet, and you don’t need an animal welfare activist to tell you that. If you look around, especially in India, there are innumerable stray cats, dogs, and birds who loiter around the streets looking for scraps of food and water. Infact, animal lovers and welfare NGOs have helped animals by participating in the #PledgeABowl initiative this year, to help the urban stray this summer, by providing bowls of water, so that they don’t die of dehydration. All of these helpless animals need a home. Here to lead by example, these celebrities dismissed the concept of buying a pet from a breeder, and instead chose to adopt a pet that needed a loving home.

 

Have a look at your favourite celebrities with their unbelievably cute rescue animals:

 

George Clooney and Einstein

Clooney has already adopted his third dog, but his rescued cocker spaniel Einstein is closest to his heart.

 

Anne Hathaway and Kenobi

Anne Hathaway and her husband Adam Shulman have a new addition to their family – Kenobi.

 

Sandra Bullock and her 3 rescues

Poppy, a Chihuahua-Pomeranian mix with three legs. Ruby, a two-legged Chihuahua, and BeBe (not pictured), a Chihuahua that’s missing an eye.

 

Hilary Swank with Rumi and Kai

A strong animal rights activist, she is co-producing Fox’s Cause for Paws: an all star dog special show.

 

Jennifer Aniston and Sophie

Jennifer gave Sophie, a pitbull, a beautiful home.

Image via Celebrities and their Rescue Dogs

 

Miley Cyrus and Milky

This is Miley’s adorable white rescue pitbull named Milky.

 

Ryan Reynolds and Baxter

He fell in love with Baxter when he visited a dog shelter in Texas.

 

Charlize Theron and Tucker

A passionate animal welfare activist, she has adopted at least 4 rescue dogs.

 

Ariana Grande and Toulouse

Toulouse’s life changed after Ariana Grande adopted him from an animal shelter home.

 

Ed Sheeran and Graham

Here’s another cat person. Ed Sheeran adopted little Graham, and even made a Twitter account for him!

 

Selena Gomez and Baylor

Baylor is Selena Gomez’s 6th rescue pup.

 

Orlando Bloom and Sidi

He found Sidi while shooting for a film in Africa.

 

Miranda Lambert and her six rescues

We sure have a dog lover here. Miranda adopted 3 of them from a shelter home, and she found the other 3 in various places.

 

John Legend and Penny

John Legend and Chrissy Teigen added Penny, a three-legged pup to their family full of dogs.

 

We can all learn from these celebrities who chose to adopt rather than buy, and look to adopt our own community of stray animals, to help them in any way that we can.

 

Save our furry friends from dying this summer – #PledgeABowl!

Symptoms of Breast Cancer

Every person has a different breast shape, size, colour, and it is bound to change in the way it looks and feels over the years. In fact, they may even feel different at different times of the month, and that is completely normal. That said, it is important to understand and identify certain changes that may be unusual than the ones you usually see, as it may be a symptom of breast cancer. Early detection of breast cancer symptoms is vital when it comes to treating it. Therefore, if you notice any of the following changes, it is best to visit a professional doctor and get checked.

 

Unusual tenderness or soreness

Women may feel a certain amount of tenderness or soreness before or during their monthly cycle which is completely normal. However, if the pain or tenderness seems unusual, more than normal, or untimely, it’s always best to avoid the risks and get investigated by your doctor.

 

Lumps or bumps

This is usually the most telling breast cancer symptom. If you find a lump or a bump that wasn’t there before, you should visit a doctor. Keep in mind that not all lumps are cancerous, but getting such symptoms of breast cancer checked, is always the safest thing to do.

 

Change in appearance

Your breasts change in shape, size, and colour over the years but if you notice a drastic or abnormal change in how they look, it could be a breast cancer symptom that you should not ignore.

 

You may also like: Types of Cancer

 

Rashes

If you notice rashes, swelling, crusting, or redness on the skin of your breasts, it could be a symptom of breast cancer.

 

Nipple discharge

Experiencing a milky discharge from your breasts if you’re not breastfeeding, may be a cause for concern and should be checked by a professional at the earliest.

 

You may also like: Treatment of Cancer

 

Change in direction of the nipple

If the nipple is turned inwards instead of outwards, it may be a sign of breast cancer. Additionally, if you notice unusual asymmetry of change in one breast, it is best to get checked. However, many people have asymmetrical breasts, therefore there is a need to worry only if it is a newly noticed change.

 

All these symptoms may not necessarily indicate cancer, but having them checked is a must. Moreover, doing regular checks for breast cancer even if you don’t have these symptoms is a good practice.

 

If you, or anyone you know is fighting breast cancer, and struggling to pay the medical expenses, help them out by starting a crowdfunding campaign on Impact Guru, and mobilizing people to donate towards yours, or your loved one’s treatment fund. If all of us come together to pool in small sums of money for breast cancer patients, there will be more survivors than sufferers!

 

Don’t let Breast Cancer win – identify the symptoms.