Aasra Trust – Sending Children to School with Dignity

It is not just about sending children to school, but sending them to school with dignity.

 

With this motto, Aasraa’s outreach program has successfully changed the lives of 327 children living and attending school in Dehradun’s slum areas. The Aasraa Trust was established as a social work trust focusing on education of underprivileged children in India. The children they work with, come from extremely impoverished backgrounds and are mostly rag pickers, beggars, addicts, runaways and orphans. Aasraa works towards empowering street and slum children through education, vocational training, nutrition, medical care, and providing shelter homes.

 

A lot of slum students were found to drop out of Aasra’s outreach program between the months of November to February in Dehradun. After some investigation, it was found that the little children were unable to stand the biting cold during those months. Since majority of these children came from low income families, their parents could not afford appropriate school uniform for the winter months, which was consequently affecting their learning and education program. Winters in Dehradun can be harsh, and the lack of winter school uniform did not help the situation.

 

The good people at Aasra were not about to let a slight weather condition meddle with the education of these children. In order for the children to continue going to school, without distressing their families, the trust decided to run a campaign on Impact Guru, and raise funds to provide each of them a set of winter uniform. The motive behind this campaign was to ensure that these students felt confident in going to school, and fit in with the rest of their peers. A set of winter uniform would include two full-sleeved shirts, two-worsted trousers/skirt, a sweater, a blazer, a cap, 2 pairs of socks, and 2 thermals.

 

Their target through the crowdfunding campaign via Impact Guru was to raise INR 2,00,000, but their story won the support of many, and the campaign achieved way beyond their target. Aasraa raised INR 4,20,407 within 36 days, as against their initial goal of INR 2,00,000.

 

So what was the secret behind their fundraiser’s success?

 

Use of audio-visuals

 

The team at Aasraa created a wonderful video explaining the plight of these children from financially weak homes, and the need for them to have adequate warm clothing for their health, as well as education.

 

Emotionally inviting campaign title

The title of the campaign –  ‘A sweater for Sonu’, itself, was enough to draw the attention of sympathizers, for it added a personal touch, giving us a glimpse into the lives of these amazing children.

 

Powerful narrative through their campaign story with honest goals

Their campaign story was a strong narrative about the problem and why it needed to be addressed. Moreover, it concluded with a proper break up of how the funds received through the crowdfunding campaign would be utilized. Their clear and honest goals instilled faith in the donors that their contributions would surely be put to good use.

 

Photographs of the children in school

Through their pictures of the outreach program, the donors were able to put a face to the children whose lives they would positively be impacting.

 

Proactive social media promotions

Additionally, Aasraa, along with our team at Impact Guru, were actively promoting their campaign in different circles, with the help of email marketing, and social media channels like Facebook, Twitter, Whatsapp, Google+, and LinkedIn.

 

It surely did not take magic to put a smile on these children’s faces. All it took was careful planning and stellar execution by Aasraa and Impact Guru’s team. So what are you waiting for? Make sure that you tick mark all the above-mentioned points for your own fundraisers and make them stand out while making them successful.

 

Also, Impact Guru has recently entered into an exclusive partnership with Global Giving, which allows international donors in UK and USA to contribute towards campaigns on their platform. The reason being that the pattern of foreign donations in India has highlighted child welfare, education, rural development, and public health, as the categories with the most amount of foreign funding. This is a great opportunity for your NGO to raise money from donors in India as well as abroad!

 

Hurry! Make your fundraiser LIVE on Impact Guru today!

Famous Celebrities who Rescued & Adopted their Pets

Adopting a pet is the best way to own a pet, and you don’t need an animal welfare activist to tell you that. If you look around, especially in India, there are innumerable stray cats, dogs, and birds who loiter around the streets looking for scraps of food and water. Infact, animal lovers and welfare NGOs have helped animals by participating in the #PledgeABowl initiative this year, to help the urban stray this summer, by providing bowls of water, so that they don’t die of dehydration. All of these helpless animals need a home. Here to lead by example, these celebrities dismissed the concept of buying a pet from a breeder, and instead chose to adopt a pet that needed a loving home.

 

Have a look at your favourite celebrities with their unbelievably cute rescue animals:

 

George Clooney and Einstein

Clooney has already adopted his third dog, but his rescued cocker spaniel Einstein is closest to his heart.

 

Anne Hathaway and Kenobi

Anne Hathaway and her husband Adam Shulman have a new addition to their family – Kenobi.

 

Sandra Bullock and her 3 rescues

Poppy, a Chihuahua-Pomeranian mix with three legs. Ruby, a two-legged Chihuahua, and BeBe (not pictured), a Chihuahua that’s missing an eye.

 

Hilary Swank with Rumi and Kai

A strong animal rights activist, she is co-producing Fox’s Cause for Paws: an all star dog special show.

 

Jennifer Aniston and Sophie

Jennifer gave Sophie, a pitbull, a beautiful home.

Image via Celebrities and their Rescue Dogs

 

Miley Cyrus and Milky

This is Miley’s adorable white rescue pitbull named Milky.

 

Ryan Reynolds and Baxter

He fell in love with Baxter when he visited a dog shelter in Texas.

 

Charlize Theron and Tucker

A passionate animal welfare activist, she has adopted at least 4 rescue dogs.

 

Ariana Grande and Toulouse

Toulouse’s life changed after Ariana Grande adopted him from an animal shelter home.

 

Ed Sheeran and Graham

Here’s another cat person. Ed Sheeran adopted little Graham, and even made a Twitter account for him!

 

Selena Gomez and Baylor

Baylor is Selena Gomez’s 6th rescue pup.

 

Orlando Bloom and Sidi

He found Sidi while shooting for a film in Africa.

 

Miranda Lambert and her six rescues

We sure have a dog lover here. Miranda adopted 3 of them from a shelter home, and she found the other 3 in various places.

 

John Legend and Penny

John Legend and Chrissy Teigen added Penny, a three-legged pup to their family full of dogs.

 

We can all learn from these celebrities who chose to adopt rather than buy, and look to adopt our own community of stray animals, to help them in any way that we can.

 

Save our furry friends from dying this summer – #PledgeABowl!

5 Ways to Help Animals during Summer

The summer temperatures in India have been rising every year. The excruciating heat puts animals at risk of dying due to dehydration. Human beings are well able to protect themselves from the heat, but our urban stray companions have a tough time during these scorching months. However, we can help save animals in so many ways. Small acts of kindness such as looking out for animals at risk, pet rescue, and feeding, can greatly help animals get by in this heat.

 

We’ve listed out 5 simple things you can do, to help animals and birds at risk, in your locality this summer:

 

Organize a feeding program

This isn’t something you should only do during the summer, but animals and birds really need the extra energy to survive the heat. So if you see an animal scavenging around in garbage bins and looking for food, you can always put together some leftovers from your fridge to feed the stray birds and animals that are at risk of starvation. You don’t need to be an animal welfare activist to do this.

 

Pet rescue, foster care, and shelter stray animals

Adopting over buying pets is something that cannot be stressed enough. There are thousands of dogs and cats that wander around across every area in India. Try giving them a home. Especially in the summer, they get dehydrated and their skin burns with the rays. The only shelter for them is hiding under cars or looking for shade in the trees.

 

Look out for distressed animals

If you spot any heat stressed birds or animals who are struggling to survive, call an animal welfare group and ask them for help, or even seek immediate advice on how to save the animal. Give them food or water, and contact a vet if necessary.

 

#PledgeABowl of water for animals and birds

The most number of animal deaths due to dehydration takes place in the months of March to June in India. The simple act of putting out a bowl of water can save animals and birds from dying of thirst. Several animal enthusiasts are participating in the #PledgeABowl campaign, wherein they put out bowls of water in different parts of the city. Many have raised funds online, to purchase cement, clay, and plastic bowls as part of #PledgeABowl.

 

Donate towards animal welfare programs

There may be reasons why an individual cannot take up animal welfare acts such as pet rescue or feeding programs. But there are other ways to participate in animal welfare activities. Animal lovers and enthusiasts run innumerable campaigns to get financial support for their projects. You can always donate towards feeding programs, shelter programs, and other campaigns such as #PledgeABowl. Look out for one that resonates with you, and save these animals.

You don’t need to be an animal lover to show some compassion for the helpless and voiceless stray in your locality. If funds are what you need for your mission to help animals at risk, we encourage you to raise funds by starting a crowdfunding campaign on Impact Guru. All you have to do is tell the world about the issue you are trying to resolve, and ask them to donate towards your campaign. Share it extensively with your friends and family on social media, so that more people can be part of your initiative. It is a great way to make a difference to the lives of our furry friends who can’t speak for themselves.