Aasra Trust – Sending Children to School with Dignity

It is not just about sending children to school, but sending them to school with dignity.

 

With this motto, Aasraa’s outreach program has successfully changed the lives of 327 children living and attending school in Dehradun’s slum areas. The Aasraa Trust was established as a social work trust focusing on education of underprivileged children in India. The children they work with, come from extremely impoverished backgrounds and are mostly rag pickers, beggars, addicts, runaways and orphans. Aasraa works towards empowering street and slum children through education, vocational training, nutrition, medical care, and providing shelter homes.

 

A lot of slum students were found to drop out of Aasra’s outreach program between the months of November to February in Dehradun. After some investigation, it was found that the little children were unable to stand the biting cold during those months. Since majority of these children came from low income families, their parents could not afford appropriate school uniform for the winter months, which was consequently affecting their learning and education program. Winters in Dehradun can be harsh, and the lack of winter school uniform did not help the situation.

 

The good people at Aasra were not about to let a slight weather condition meddle with the education of these children. In order for the children to continue going to school, without distressing their families, the trust decided to run a campaign on Impact Guru, and raise funds to provide each of them a set of winter uniform. The motive behind this campaign was to ensure that these students felt confident in going to school, and fit in with the rest of their peers. A set of winter uniform would include two full-sleeved shirts, two-worsted trousers/skirt, a sweater, a blazer, a cap, 2 pairs of socks, and 2 thermals.

 

Their target through the crowdfunding campaign via Impact Guru was to raise INR 2,00,000, but their story won the support of many, and the campaign achieved way beyond their target. Aasraa raised INR 4,20,407 within 36 days, as against their initial goal of INR 2,00,000.

 

So what was the secret behind their fundraiser’s success?

 

Use of audio-visuals

 

The team at Aasraa created a wonderful video explaining the plight of these children from financially weak homes, and the need for them to have adequate warm clothing for their health, as well as education.

 

Emotionally inviting campaign title

The title of the campaign –  ‘A sweater for Sonu’, itself, was enough to draw the attention of sympathizers, for it added a personal touch, giving us a glimpse into the lives of these amazing children.

 

Powerful narrative through their campaign story with honest goals

Their campaign story was a strong narrative about the problem and why it needed to be addressed. Moreover, it concluded with a proper break up of how the funds received through the crowdfunding campaign would be utilized. Their clear and honest goals instilled faith in the donors that their contributions would surely be put to good use.

 

Photographs of the children in school

Through their pictures of the outreach program, the donors were able to put a face to the children whose lives they would positively be impacting.

 

Proactive social media promotions

Additionally, Aasraa, along with our team at Impact Guru, were actively promoting their campaign in different circles, with the help of email marketing, and social media channels like Facebook, Twitter, Whatsapp, Google+, and LinkedIn.

 

It surely did not take magic to put a smile on these children’s faces. All it took was careful planning and stellar execution by Aasraa and Impact Guru’s team. So what are you waiting for? Make sure that you tick mark all the above-mentioned points for your own fundraisers and make them stand out while making them successful.

 

Also, Impact Guru has recently entered into an exclusive partnership with Global Giving, which allows international donors in UK and USA to contribute towards campaigns on their platform. The reason being that the pattern of foreign donations in India has highlighted child welfare, education, rural development, and public health, as the categories with the most amount of foreign funding. This is a great opportunity for your NGO to raise money from donors in India as well as abroad!

 

Hurry! Make your fundraiser LIVE on Impact Guru today!

Top 10 Potential Causes of Cancer

Every day we are bombarded with information that point towards the materials that are potential causes of cancer. From mobile phones and microwaves to food items, many things that we rely on in our daily life can evidently be causes of cancer. Now we may not be able to do away with a lot of these things, but we can be more mindful about our exposure to the top 10 causes of cancer.

Read on to understand what causes cancer –

 

Genetics

In certain cases, cancer may run in the family due to similar habits that present high exposure to cancer causing elements like smoking and obesity among others. Though cancer itself is not transferred from one generation to the next, one may inherit an abnormal gene that can cause cancer.

 

Tobacco and Smoking

When we research about what causes cancer, smoking constitutes one major reason behind the disease Tobacco contains harmful substances such as nicotine, benzene, methanol, cyanide, etc. and when we consume this mixture through cigarettes or cigars, our body absorbs the carcinogenic smoke that increases the risk of cancer by affecting the genes in our body. Studies show that regular smokers have a higher risk of suffering from lung cancer than non-smokers.

 

Improper Diet

Improper diet is also considered as one the most important cancer causes. Eating well is an important part of reducing the risk of getting cancer. Researchers advise that it is best to stick to a diet of fresh and whole foods that are free of preservatives. This is because in many cases, packed food labeled as sugar-free, low-fat or low-calorie may contain substitutes that are harmful or carcinogenic.  

 

Physical Activity

Being physically inactive affects our body’s metabolism and studies have shown that regular exercise can prevent the cells in our body from multiplying. Controlling your weight with physical activity at least 3-4 times per week has the potential to reduce cancer risk, obesity, as well as heart diseases.

 

Sun rays

Sunlight is the primary source of Vitamin D but overexposure to the ultraviolet rays emitted by it can put one at risk of getting skin diseases or skin cancer.

 

Electronic Radiation

The low-energy electromagnetic radiation emitted by devices like mobile phones and microwave ovens increase the risk of being affected by cancer. In order to reduce the risk, it is advised that we use such devices in moderation.

 

Vehicular Pollution

This is known to be one of the most potent cancer causes. The exhaust from vehicles create a complex mixture of soot and gases, that when exposed to for too long, can cause lung cancer. If you are exposed to such toxic air regularly, you can take simple precautions like using a mask and covering your face while travelling.

 

Cosmetics

The appearance of multiple cosmetic products in the market has led to a considerable rise in the risk of contracting skin cancer. Certain makeup products, hair dyes, antiperspirants, etc. contain chemicals that may be carcinogenic and show up as skin rashes or allergies that can be symptoms of skin cancer.

 

Increase in the Cellular Phone Towers

The widespread use of cell phones have led to a rapid increase in the number of cellular phone towers in our cities. They receive and transmit radiofrequency (RF) signals, which are given off into the environment, that could constitute a potential health hazard to humans.

 

Medical Tests and Treatments

Medical tests and treatments are considered to be an important part of our healthy life. But there are some types of tests and treatments that also have the potential to increase a person’s risk of developing cancer. One should consult their physicians to understand what causes cancer before undergoing the prescribed medical tests.

 

Nowadays, most of us would know someone in our close circle who would be suffering from this fatal disease. All of us are aware that cancer doesn’t just exact its toll on a person’s health, but also drains their finances. There are several ways to raise funds for cancer, but if those fail to do the job, we need to look at alternative methods such as crowdfunding just like Guru, whose friends raised INR 4,55,090 to finance his expensive Leukemia treatment

If you, or anyone you know is affected by the disease and needs treatment, help them raise funds for it by starting a crowdfunding campaign on Impact Guru today! 

5 ways to Raise Funds for Cancer Treatment

 

From doctor’s bills to expensive medications and tests to radiation and chemotherapy, cancer devastates millions of lives every year. Inability to get the financial help for cancer patients often leads to lost hopes, and sufferers just giving up.

 

But today thankfully, there are newer and more innovative ways to raise funds for cancer treatment, such as crowdfunding, that are not only easier and faster but also come without the long-term implications such as interests on loan.

 

This World Cancer Day, Impact Guru presents to you a list of 5 ways, you can raise funds for your loved one who is fighting cancer:

 

Online crowdfunding campaign for cancer patients

There are several online portals for crowdfunding, such as Impact Guru that enables you to use the power of technology to ask people to donate for your treatment costs. All you have to do is create a compelling campaign story, accompanied with audio-visuals, that can be directly aimed at potentials donors, such as cancer survivor networks, and others involved in philanthropy. Once your campaign is put out to the people, anyone who connects with your cause, will donate and help you fight the disease.

 

A fundraising event for cancer patients

There are various kinds of charity events that you can organize, to have people come together for a good cause. Some ideas for cancer fundraisers are: charity runs for patients on World Cancer Day, musical concerts, bake sales, etc. All you have to do is mobilize the crowd by inviting them to your event. Let them know about the disease, how long you’ve been fighting it, what type of cancer you have, and which treatment can save your life. Not only does it provide financial help for the cancer patient, but it also allows people to be part of a fun activity.

 

The power of virality on social media

Remember the ALS ice bucket challenge? Within 2 days, everyone was aware of the disease. It became so viral, that celebrities and famous personalities were doing the challenge on social media, and asking people to donate to the cause. That was one of the most successful, viral fundraising activity that ever took place to raise awareness for a disease.

 

Direct donations from your family and friends

Your family and friends are your closest and most supportive network. Since they know you personally, they will surely step forward to help you raise money for your treatment. These are the people who care for you most and want to see you get better, so don’t hesitate in contacting them for help.

 

NGOs, private trusts, and government schemes

There are several associations for cancer aid, and cancer survivors, that give financial assistance to people who cannot afford treatment. Aside from that, there are also several government schemes, that help sufferers with grants, to pay for expensive treatments.

 

We hope this list helps you in case, you are raising funds for someone who is fighting cancer. Being a sufferer of this fatal disease is never easy, and adding to the sorrow is the struggle that families go through to raise sufficient funds for treatment. The most important thing is to not give up hope and to employ these innovative methods in emerging out safe and sound.
Click here and start raising for Cancer treatment.