6 Crucial Investment Ideas For Nonprofits To Succeed

Running a non-profit is challenging. In order to do the most good, NGOs today have to function like any other venture, building a team, having a strategy and working with targets. It is almost like running a business albeit a lot more rewarding. Therefore, every social entrepreneur or a nonprofit founder requires the essential business skills to operate effectively, and efficiently.

Doing social good has moved away from the naive idea of raising funds through events or charity dinners once a year. It is now a 24×7 job where volunteers and workers, work constantly to engage the community, spread awareness and effect change. Like other businesses, NGOs must invest in key areas to ensure smooth functionality and a greater impact.

So, how do you make sure your limited funds are invested in the correct areas?

Here’s a list that can help you out:


1) Having the Correct Business Plan is the Key to Growth


Your passion for the cause should not take over the practicalities involved in running a successful NGO. It is imperative to have a business plan that highlights your long-term as well as short-terms goals. Set achievable and realistic goals. The business plan should also cover how you plan to achieve these goals with the resources you already have. Every few months you can look back to your business plan and see how far you’ve come, the progress you’ve made and the areas you need to dedicate more time to.



2) Legal and Financial Areas Cannot Be Avoided

The most critical activity of an NPO is to raise funds and the law has several rules governing how an NGO manages funds. You will need a legal aid to understand the legal framework of running a charity. Financial managers are responsible to set budgets, conduct audits as well as go over the accounting procedures and policies of a nonprofit to ensure all rules are being adhered to and the funds are well-utilized and managed.


3) The Right Team Will Take You Places


NGOs usually don’t have enough funds to recruit a huge team so one has to recruit smartly. Make sure your team shares the love for your cause equally and genuinely care about making a change. Though recruiting volunteers is a good way to get things done, having a permanent team is crucial to not let operations stop at any time.The perfect team of personnel to run your nonprofit should include leaders/board members, admin staff, communications executives, legal and financial managers, and full time/part time employees or volunteers.


4) Don’t Talk a Lot, But Always Keep in Touch

In the Digital age, communication has taken up a new space altogether. How and how often you communicate to your community ensures a large part of your success as an organisation.

Especially with NPOs looking to raise funds, communications aimed at persuading donors can be very tricky at times. Each cause will have a different target audience. Once you find the right one for you, you must analyse their interests, their history with philanthropy, donating patterns, and plan your activities accordingly. Get journalists involved, interact through social media, do on-ground events, send out emailers and updates to donors and always keep in touch with your community. Remember, content is king.

5) Your Community Won’t Fail You

NGOs thrive due to their global/local supporters and volunteers. When all fails, the community is often the one that comes to your instant rescue. The community is built of people/groups that already care about your cause and have already contributed to furthering it. As a nonprofit, you need to ensure that you respect your supporters and keep them engaged. You can do this by sending a personalized thank you message or token of appreciation, shoutouts on social media, invites to events, merchandize, on-field tours etc. Such acts of gratitude are necessary to maintain long-term relationships for the future benefit of your nonprofit.

6) Take Your Cause to the Crowd


A great way to expand your donor base is to get your cause out to the crowd, to a community of caregivers who would be interested in knowing you and supporting you. In the age of the internet, spreading the word isn’t tough. Try online fundraising by partnering with a crowdfunding platform which could not only help you deal with any spontaneous costs or big projects, but will also help you get more donors.



If you have these aspects ticked off your checklist, you are all ready to spread the joy! So get started now!


This 34-year-old’s entire life changed in a moment…

A young, happy Shobana, who like many of us led a normal life, working at a bank and taking care of her widowed mother, was left bedridden and unable to speak after one incident changed her life forever.

Perhaps, no one in Shobana’s family would forget the night of 1 October 2015, when they suddenly had to rush Shobana to the hospital and watch an energetic 34-year old lie immobile for 4 months in a hospital ward and go through two major brain surgeries.

Shobana grew up with her mother and her elder sister Sukanya in a humble house-hold. Their father passed away when they were very young but their mother somehow managed to educate them. Shobana received her MBA and went on to work and support her family. Everything was alright, until one night as Shobana was returning home from work in an autorickshaw, two men  tried to snatch her purse.The intensity of the pull threw Shobana out of the rickshaw on the road and left her seriously injured. She was immediately admitted to Nanavati hospital where she underwent two major brain surgeries and was treated for almost 4 months. The injuries caused problems in her cognitive development, hampered her mobility and left her bedridden. Shobana couldn’t move or talk.

These were not ordinary circumstances. The family’s income could barely support the heavy treatment cost of Shobana and the long period of treatment ensured that the bills kept piling up. Shobana’s life wasn’t easy too. Her movements were limited as she couldn’t walk, eat and even had trouble speaking.


But Shobana is a fighter. Today, a year and a half later, she continues to fight the odds and is slowly getting better each day. Her sister Sukanya, who has been fighting alongside Shobana the entire time, is gathering all the support she can from friends, family and others to aid Shobana’s recovery.

Shobana is being treated at home now. She needs constant care but due to financial constraints her family can afford a day nurse only for a limited period of time. Her daily physiotherapy and speech sessions are on too. According to her sister, her limb movements are getting better, she sometimes speaks a few words, she is trying to eat on her own and is even attempting to write with her left hand.

The family is hopeful for Shobana’s recovery. However, keeping up with the daily cost of her treatment is becoming difficult. Her sister, Sukanya is raising funds online on Impact Guru to help her and has so far raised around 6 lakh rupees. Their current expense per month is around 1.5 lakh rupees.They are going to need all the help they can get to complete Shobana’s treatment till she gets better.

You can help them by donating or sharing the fundraiser, here.

Rs. 8,15,915 in 60 days! The Successful Crowdfunding Story of Harish Rohra

Harish, who was new to crowdfunding, raised more than 8 lakh from friends and supporters to fund his kidney treatment on Impact Guru. Here is a first-hand account of how he did it.

“I fell upon difficult times in my life when both my kidneys failed me. The medical bills piled up and my health stopped me from going to work. My life became filled with uncertainty and anxiety. I didn’t have money for my transplant but gradually my family and I collected almost enough. Just when I thought life was resuming normalcy, disaster struck. My daughter, Parvati, was diagnosed with a genetic condition that was affecting her vital organs. Major surgery was required. We acted quickly to rescue my daughter, like any responsible family would. But we were back to square one in terms of funding my own treatment.   

One day while browsing Facebook, I stumbled upon Impact Guru – a fundraising platform. The concept of online fundraising was new and unfamiliar to me. But I had nothing to lose and decided to give fundraising a chance. My family doubted if fundraising would generate funds. They didn’t believe in the possibility of acquaintances and strangers funding my medical treatment and the fact that donors would have to donate online to help me, made them even more skeptical.

I wrote an emotional appeal to potential donors, describing the events in my life honestly and provided a letter from my doctor stating my medical condition clearly. My brother also took photos of me as I was going through dialysis treatment and uploaded them on my fundraiser page. The Impact Guru team helped me put my story up in a better manner and post that, my fundraiser was live and ready to receive donations.

I shared my fundraiser on Facebook and my family did the same. I had not been socializing much due to the various turmoils in my life. But Facebook helped connect me to my old friends, classmates and acquaintances. When they heard of my serious condition, they came forward to help immediately. Not only did all of them donate to my fundraiser but they also shared it with their networks and asked for donations on my behalf. With tremendous support from my family, friends and their friends, donations began coming in rapidly including from overseas; much to my surprise. Within 35 days, I reached my target of Rs. 8.15 Lakhs.

After the completion of my fundraiser, Impact Guru disbursed my funds within 2 working days. I am yet to find a kidney match but my family and me have been relieved of our major mental stress- money.

Honestly, this would not have been possible without Impact Guru’s platform and their dedicated customer support who guided me through every step of my fundraising journey.

My family has turned from doubters to believers and recommend Impact Guru to anyone who is in a predicament similar to the one I was in.”

Take a look at Harish’s fundraiser. If you too are facing a medical emergency and want to start a fundraiser, click here or email us at info@impactguru.com