6 ways in which running a Crowdfunding campaign hones your Business and Management Skills

A crowdfunding campaign is a diverse and multifaceted exercise to raise funds for reasons ranging from social, entrepreneurial, or individual purposes. When you take up a cause and work for it, the fate of your campaign depends on every small detail. As a social entrepreneur or even someone looking to have their start-up funded, please be warned that it is no cake walk. Consider it no easier task than actually running a full-fledged independent business. Why?


Because you will find yourself involved with every kind of activity that an entrepreneur, a manager, or an operational head would undertake. That said, it will polish your skills, and prepare you for any entrepreneurial and managerial challenge in the future.

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Strong business acumen


Strategy and execution sensibilities are the two most vital skills a business man should possess. When you spearhead a social campaign on a crowdfunding platform, you require quick and keen judgement, along with analytical skills to find the audience that will be most appealed by your cause. Additionally, one has to set goals and targets, keeping in mind that the campaign could fail if unrealistic targets are set. It involves leadership skills, quick decision making and even quicker execution skills.


Running a successful business on social media



The first and foremost skill one needs to run a social media campaign is creativity. There is so much information that is so easily accessible, that if your campaign doesn’t bring fresh ideas to the interwebs, it might get lost in the clutter. Social media platforms not only keeps you well informed, but it also makes you adept with using new technologies and apps. Even the smallest details like scheduling timely posts will make a huge difference. Assuming that your campaign has had great reach on social media, you’ll need to keep your audience engaged. It will give you a flair with relationship building, community management, and engagement.

Here’s all the inspiration you need to start a fundraiser.

Improves content writing skills



Writing content for your campaign will range from a simple blog post to an impassioned campaign story. Content needs to be designed in a way that it answers every question that may crop up in the mind of a potential donor. Having said that, while your content needs to be extremely promising, it should not get boring. You will have to spend time planning the most emotive headline for your story, in order to grab eyeballs.

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Creating multimedia content


Ask yourself if you’re more likely to read a long boring post or click on a fun looking video. Sky is the limit when it come to getting creative with visual content. Aside from the standard pictorial content, there’s so much to explore in terms of videos, animations, GIFs, and viral content like memes. You will find yourself continually pushing strings to add energy to dry text content. Undoubtedly, the engagement that you earn from your audience will match your efforts of taking your fundraiser to a new high. .


Marketing and communication skills

marketing concept with business graph and chart hand drawing on blackboard
Photo Credit: TES Teach

The most important aspect of any business is to create awareness about your cause. If people don’t know who you are, or what you’re doing, they will not be interested in collaborating. Additionally, marketing requires fostering goodwill, building relationships, and collaborating, all of which are essential business and entrepreneurial skills. It will require you to analyze every detail of your campaign and chalk out which communication platform is best suited for you. This may require you to learn how to improve communication skills.


Time management and decision making skills

time mgmt

Photo Credit: LifeHacking.com

Though it can be daunting at first, you will find yourself juggling several tasks at the same time. There will be a lot of strategy planning, creating content, operational and technical work, and even scheduling and engaging with interactions on social media. In the bargain, you will learn the art of multitasking, one that will take you a long way in any business.

Check out our article on why Strategic Philanthropy is the new game-changer in the world of giving.

While you may be a natural entrepreneur, polishing certain skills will only make you better at running a successful business. What better way to hone these skills than being the CEO of your own little crowdfunding campaign?

If you’ve managed to run a successful campaign, consider yourself prepared for anything that a challenging business can throw at you. And if you haven’t, Impact Guru is the perfect place for you to hone your management skills.