The DIY Daan Utsav Fundraising Timeline For NGOs

On the occasion of Gandhi Jayanti, India will witness 9th Daan Utsav or Joy of Giving week, her very own ‘festival of giving’ starting from 2nd till 8th of October 2017.

On ImpactGuru.com, Daan Utsav is not just a week, it’s a movement. A movement to make giving a habit. A movement to inform and educate people about the necessity of charity. A movement that excites generosity by making people realize that they have the potential to create a huge change with a simple act of giving!

We celebrate the Daan Utsav week by inviting NGOs for a month-long fundraising experience! We begin on 15th September 2017 and let NGOs run fundraisers till 15 October 2015! To motivate NGOs to go all out with their fundraising, we also have special prizes for NGOs for different achievements!

As hundreds of NGOs on ImpactGuru.com will be preparing to make the most out of this season of giving, we thought we’d give you a lead with our timeline!

While an occasional social media share or a donor emailer will surely inform your community about your fundraiser, Daan Utsav is your opportunity to talk to a larger audience and enroll more people towards your cause. And, this requires proper planning.

As they say, a goal without a plan is just a wish. Here’s how to plan your Daan Utsav fundraiser!

Last week of August: Tie your shoelaces and get ready

  • Research: Determine the best fundraising methods for your cause. What has worked for you in the past? What are the best practices that other NGOs use? Evaluate the following methods and see where you can get the best results from:
    • Offline events
    • Volunteer activity
    • Online promotions
  • Register for activities: Be a part of online forums, Facebook groups as well as the Daan Utsav web portal to stay updated and involved with pre-fundraiser activities. There are exciting opportunities for NGOs to raise money offered by various platforms. Focus on your visibility.

If you want to register for our Daan Utsav Crowdfunding Contest that lets you offer tax benefits to Indian, US      and UK donors, fill this form.

  • Assess your Resources and Requirements to start your campaign:
    • What kind of support will you need to make this campaign successful
    • How can you rope in volunteers for your fundraising efforts?
    • What are the online and offline activities you can organize?
    • Know how active you are on social media
  • Decide on a goal: The goal amount is a key aspect that is often ignored. While crowdfunding allows you to raise as much money as you want, picking a goal amount needs some thinking. Make sure you pick a “justified goal amount”, which means that you must be able to break your target amount down into specifics, either in financial terms, or in terms of impact. Your donors should know how you will use the money they’ve contributed to raise. Justify its use well.  

For example: Here’s the fund utilization report by AAINA that breaks up their goal amount.

 

 

Aaina

1st week of September: Get the ball rolling – Finish pre-launch activities

  • Finalize your audience: List down your core donors, names and contact information for people who are most likely to contribute, and create emailers to send to your donor base. This core list can be easily converted into a network. Make a request to share your online fundraiser or offline event details within donor circles so you can reach out to a bigger audience.
  • Craft A Social media Strategy: Follow the Rule-Of-two, which basically means:
    • Identify two platforms that you have the largest presence on
    • Create daily/weekly posts for the upcoming month, and make sure each post is an update
  • Create a team/Partnership – Get tech-savvy volunteers onboard to enhance social media presence
  • Join Facebook groups: Join groups that match your profession or interests and spread word within that community
  • Join hands with Twitter and Instagram bigshots: Individuals with more than 5K to 10K followers can help you to reach wider audience. Find the ones who would be passionate about your cause and who could spread the word for you.
  • Create Email Template: Write introductory emails about your campaign and ask prospective donors to contribute, and then share campaign information. Here’s an example of a quick template:

email

 

2nd week of September: Get into the full swing – Create a campaign

  • Write a good fundraising story: Build an emotional connect with your donors, elaborate on your cause, and appeal to them to contribute to your fundraiser. Here’s an example of a great NGO fundraiser story.
  • Sought your images/videos: Add images, videos related to your campaign that will give a face to your campaign and make donors feel invested in it.
  • Decide your rewards: Rewards can be a great way of thanking your donors as well as staying connected with them. Even a small thank you card, memorabilia or a souvenir from you can be a good reminder of you for when they want to donate again.

3rd week of September: Blow your trumpet – Start the promotion

  • Share on Social media:
    • Emails –  Send personalized emails created from templates.
    • Facebook – Write interesting Facebook posts that highlight the work of your NGO, share your fundraiser on the groups you’ve joined.
    • Twitter –  Start a conversation about your cause, ask for ideas,  reach out to celebrities and ask for their support. Pick a hashtag and get going. Use #DaanUtsav to reach appropriate audience.
    • Whatsapp – Draft messages explaining the fundraiser  with effective images and a link to the fundraiser, request recipients to forward it further.
  • Encourage others to share : Get your team of volunteers to share the fundraiser on their social media and amongst their friends.
  • Reach out to the diaspora: Impact Guru allows you to reach out to the Indian diaspora in the UK/USA by offering them tax benefits through our partnership with GlobalGiving. Interact with diaspora community pages/groups on Facebook to talk about your activities.
               

4th week of September: Make some friends   –  Reach out for partnerships

  • Draft a Press Release:  Pitch your story (a project or some recent activity) to the press. Media coverage can help you to make your fundraiser popular in your city/community.
  • Reach out to the local community: Pick areas where you NGO has the most impact and print flyers for the adjoining community to step out and contribute to your fundraiser.
  • Reach out to local corporates/ MNCs: Ask them to contribute from their CSR budgets or pitch some interesting employee engagement programs to them on Daan Utsav.

 

1st week of October: Bring home the Utsav – Make the week eventful

  • Conduct Offline events – Daan Utsav is not just about donations, it’s about getting others involved in empowering others. Conduct a gathering, a meeting session or any interactive event where you can show the donor the problem real time, persuading him/her to step forward and help.
  • Pledgeabowl-impactguru-theplungedaily-768x468
  • Give social Media updates: Provide constant social media updates about your fundraiser as well as your organisation’s progress. How many people have you impacted so far? How has your program helped the local community?
  • Share testimonials: Share testimonials of those you have been able to help in some way. These are proof of your effectiveness and help the donor understand that the change you bring is real.

 

2nd week of October:  Continue the joy – Keep going!

  • Retarget your donors: Only 10% of the people who visit your campaign, actually make a donation. Run a retargeting ad to capture the 90% of potential donors. Read this to understand how retargeting helps and how to create an ad. Alternatively, we can help you retarget your campaign with our back-end insights! Contact your manager for details.
  • Give a shout-out: Give social media shout-outs and thank yous to those who have donated to your campaign so far. This helps bring attention to your fundraiser and bring in more donors.
  • Increase the sharing: Go all out in your last week by sharing as much as you can. Share your fundraiser thrice a week if possible.

After 15 October: Take a Bow – Say thank you!

  • Thank your donors: Send a personal thank you note to each of the donors or mention them on social media to appreciate their gesture!
  • Give updates: People would like to know about the impact they have created with their contributions. Create a simple report of how you used the funds raised, and send this out to donors. This will increase your credibility, and the chances of receiving assistance again in the future.

You must have heard the story of the early who bird catches the worm. The lesson holds true for  fundraising campaigns. Get a head start and ensure success. Start NOW!

Click Here to Register for Our Daan Utsav Crowdfunding Contest and win Exciting Prizes!

 

Five Fun-Raising Ideas For July

Come this July, there are a lot of things happening around the world!  Plenty of awareness days and events that one can celebrate, and to celebrate them in the most meaningful way possible, you can start by raising funds to support a cause that resonates with you.

So here’s our roundup of fundraising ideas you can take up this July:

1) 3rd July: Sarcoma Awareness Week

 

sarcoma

Sarcoma is a rare and unusual type of cancer that manifests itself in people of all ages, and comprises about one percent of all cancer cases. It is specific to connective tissues present in the body. Normal connective tissues include, fats, blood vessels, nerves, bones, muscles, deep skin tissues, and cartilage. The treatment options available to Sarcoma patients usually involve expensive procedures like radiation, chemotherapy, targeted therapy, or sometimes, even surgery, the costs of which would deplete most sufferers off of their entire savings.

This July 2017, start a medical fundraiser for someone afflicted with sarcoma and help them get access to, and afford the necessary treatment.

 

2) 11th July: World Population Day

Indian students paint umbrellas with slogans and pictures during an awareness event to mark World Population Day in Allahabad on July 11, 2013. Africa and Asia are the continents that will see the fastest urban population growth in the next 40 years, a UN report said earlier in the year noting that India and China are leading the surge. The Earth's population is expected to roughly triple by 2050 compared to a century earlier. It stood at three billion in 1950, reached seven billion in 2011 and is likely to reach about 9.5 billion by 2050 -- a rise that will occur especially in the poorest countries, according to UN estimates. AFP PHOTO/SANJAY KANOJIASanjay Kanojia/AFP/Getty Images

The UNDP observes World Population Day to highlight  issues caused by due to overpopulation. like gender inequality, poverty, maternal health and human rights. With India having the second highest population in the world, and a very high poverty rate, this day is highly relevant to us. The theme for 2017, set by UNFPA, is ‘Family Planning in Developing Nations’.

Take this opportunity to start a fundraiser to setup awareness and educational programs in various parts of India which focus on providing information, services, and support for safe and voluntary family planning. Alternatively, if you are an NGO, you can take our 100% Impact Challenge where all the funds raised go directly to the NGO without any platform fees!

3) 15th July: World Youth Skills Day

skills

Statistics have shown that 13 out of 100 Indians surveyed, between the ages of 5-29, never attended school because it was deemed unnecessary. These numbers are far more pronounced in the age group of 10-14 years, which are the formative years of any young mind.

However, some students are taking the initiative to increase public interest in technical skills by organising competitions that require comprehensive engineering and managerial skills.  On World Youth Skills Day, take a step towards supporting such campaigns, and increasing educational outreach by helping them raise funds.

 

4) 28th July: World Hepatitis Day

hepatitis

Being the heaviest organ in the body, the liver performs multiple functions, including purification of the body from harmful chemicals. Therefore, when a person’s liver malfunctions, it can bring about a lot of health problems upon the sufferer, and as a consequence, severe financial strain. For example, Hepatitis A, B, and C are the most common diseases associated with liver problems, for whom the majority of treatments are exceptionally costly. A person with limited financial means can hardly afford that.

If you or anyone you know is affected by a liver disease and needs funds for treatment, you can begin by starting a crowdfunding campaign on Impact Guru today, or you can support a pre-existing campaign. We have one that you can support!

 

5) 29th July: International Tiger Day

Mother and baby tiger cub; Shutterstock ID 65927428; title : Kids Website Overhaul; Client: Lisa Jewell

International Tiger Day is celebrated every year on the 29th of July to spread awareness about tiger conservation. With the tiger population in India  inching closer to extinction, initiatives like ‘Project Tiger’ were conceptualized by animal welfare organisations and wildlife enthusiasts to come forward and pledge protection to our national animal. This is to be accomplished by raising funds for awareness programs, legal and administrative steps, as well as steps to rehabilitate and repair the damage done to their ecosystem. This year on International Tiger Day, start a fundraiser to support organisations that work towards saving the tiger or help ongoing animal welfare projects!  

 

Let’s start making an Impact!

 

Tips to grow your online community for a crowdfunding campaign

As the name suggests, the success of crowdfunding lies in the crowd itself. Building a strong community is key to achieving your financial goals. No matter how noble your cause or social enterprise is, you’re going to need online traffic on your funding page to be successful. Without a strong and long-term plan to build an online community, it will be very difficult to gain the traction you need. Alongside crowdfunding ideas or fundraising ideas, you also need to build an online community.

Building a community before you kick-start the fundraising process requires a strategic plan. Here are some tips and tricks that may come in handy to help you get the ball rolling:

Target the people you’re solving a problem for

Target-Audience

Photo Credit: Oracle Blogs

These are the people who should be primary members of your target audience, because they have a vested interest in your initiative. For instance, if you’re raising funds for clean water in a certain area, aim for the locals. More importantly, if you are able to solve a problem for them they will be loyal and long-term backers of your cause. These are also the people who will be able to connect you to more such like-minded individuals to expand your base audience.

Make friends and family a part of your campaign

friends

Photo credit: TV.com

Your friends, family and close colleagues will support your venture no matter what, because they want to see you succeed in everything. These are relationships that have already been built on love, trust, and good faith, thus they are the easiest section of your target audience. Have your close circle share your initiative with their friends and neighbours. Don’t be shy to make the most of your close ones, especially when your cause is good.

Build a presence on social media

social media

Exploit the vastness of the digital world to spread your message. Use pictures, videos, and graphics to vocalize your pitch. Be consistent with posting and sharing on Facebook, Twitter, Linkedin, and other platforms to engage in conversations with your community. Use this platform to answer all their questions about your cause and how their contributions will impact its progress.

Combine it with offline activities

marathon

Photo credit: ClipArt Fest

While online crowdfunding is the new-age and fast-growing way to raise funds for a new venture, do not discount the benefits of the traditional methods. In order to engage the community you’ve built for yourself, make them feel like they are a part of a greater cause, and they are working towards it. Having informative seminars, organizing marathons for a cause, or even social events with your community, are great activities for engagement.

Express your gratitude and stay in touch with your
community

thank you

Photo Credit: Vertu Marketing

When a donor or a volunteer contributes to your cause even in the smallest way, you need to make sure he/she knows how much his/her help is appreciated. A personalized thank you note or a small token of appreciation can never hurt. Now that they are part of your initiative, you have to keep them updated on the goings-on of your project. Be sure to follow up and post regular updates about your progress on social media.

Competition in the crowdfunding world is already very high, and you are destined to face even stronger competitors in the time to come. So, we hope this guide will be helpful to get you started. If you are trying to raise money online on a crowdfunding platform or one of the crowdfunding sites, this will prove useful.

Are you ready to grow your online community and give your fundraiser a brilliant start?

Are you a change maker working to bring about a change and are in need of funds?

Look no further. Create a fundraiser at Impact Guru today and take your crowdfunding efforts to the next level.

Featured Image Photo Credit: Oracle Blogs