4 Reasons why good storytelling is imperative for your Fundraiser’s success

Storytelling is an integral part of crowdfunding. It is the phase of your campaign that draws people in. Storytelling is the most profound method of persuasion. It brings in the human touch, and speaks to the emotions of people. Communication through an inspiring story, has the power to make or break your campaign. Crowdfunding ideas need story. If you have fundraising ideas and are trying to raise money online you need to learn to tell a story.

Here are some non-negotiable reasons why you need to learn the art of good storytelling, for the success of your campaign.

Stories rather than data, evokes emotions

emotion vs data

Photo Credit: The Next Web

 

Giving a donation is essentially giving a gift. You can’t persuade someone to donate to the education of children in rural areas through statistics alone. An average person won’t even relate to such information. This isn’t to say that statistics aren’t important to your campaign, but they shouldn’t be the focus of your campaign story. Pick the story of one little village girl and her ambitions to get an education and become something in life. People are more likely to connect to that.

Increase awareness of your mission

Photo Credit: Combi Boilers Leeds

People are caught up in their own busy lives. If there is a problem, you need to tell people about it. Simply making a direct request for money is like cold calling. You need to answer every question that the donor may have. Keep in mind the 5 W’s and 1 H of storytelling (what, when, where, why, whom, and how). When you have the answers to these questions in place, half your work is done.

Donors need to know you’re making a difference

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Photo Credit: Learning From Lyrics

Reassurance is a part of persuasion. When someone donates money to you, you need to let them know why their contribution will make a huge impact. They need to feel like they are solving a problem. Again, it is important to let them know how you will use their funds, but that data shouldn’t be primary. That should be a mere accessory in letting them know that they are making a difference. If you are crowdfunding on a crowdfunding platform or site, you need to tell a story.

Storytelling captures attention

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Photo Credit: Business Wire Blog

You need to break through the clutter in order to catch someone’s attention. Storytelling is your best bet to do that, but it’s not one that comes easily. The donor needs to have a personal or an emotional connection to what you’re saying. Capturing attention also involves engaging them. At this point is where you invite them to partake in your story. They need to believe that being involved with your nonprofit will make them part of something bigger.

 

You have one chance at telling a donor your story, that’s why it needs to be a compelling one.

Featured Image Photo Credit: Oscar Ramos Orozco

Tips to grow your online community for a crowdfunding campaign

As the name suggests, the success of crowdfunding lies in the crowd itself. Building a strong community is key to achieving your financial goals. No matter how noble your cause or social enterprise is, you’re going to need online traffic on your funding page to be successful. Without a strong and long-term plan to build an online community, it will be very difficult to gain the traction you need. Alongside crowdfunding ideas or fundraising ideas, you also need to build an online community.

Building a community before you kick-start the fundraising process requires a strategic plan. Here are some tips and tricks that may come in handy to help you get the ball rolling:

Target the people you’re solving a problem for

Target-Audience

Photo Credit: Oracle Blogs

These are the people who should be primary members of your target audience, because they have a vested interest in your initiative. For instance, if you’re raising funds for clean water in a certain area, aim for the locals. More importantly, if you are able to solve a problem for them they will be loyal and long-term backers of your cause. These are also the people who will be able to connect you to more such like-minded individuals to expand your base audience.

Make friends and family a part of your campaign

friends

Photo credit: TV.com

Your friends, family and close colleagues will support your venture no matter what, because they want to see you succeed in everything. These are relationships that have already been built on love, trust, and good faith, thus they are the easiest section of your target audience. Have your close circle share your initiative with their friends and neighbours. Don’t be shy to make the most of your close ones, especially when your cause is good.

Build a presence on social media

social media

Exploit the vastness of the digital world to spread your message. Use pictures, videos, and graphics to vocalize your pitch. Be consistent with posting and sharing on Facebook, Twitter, Linkedin, and other platforms to engage in conversations with your community. Use this platform to answer all their questions about your cause and how their contributions will impact its progress.

Combine it with offline activities

marathon

Photo credit: ClipArt Fest

While online crowdfunding is the new-age and fast-growing way to raise funds for a new venture, do not discount the benefits of the traditional methods. In order to engage the community you’ve built for yourself, make them feel like they are a part of a greater cause, and they are working towards it. Having informative seminars, organizing marathons for a cause, or even social events with your community, are great activities for engagement.

Express your gratitude and stay in touch with your
community

thank you

Photo Credit: Vertu Marketing

When a donor or a volunteer contributes to your cause even in the smallest way, you need to make sure he/she knows how much his/her help is appreciated. A personalized thank you note or a small token of appreciation can never hurt. Now that they are part of your initiative, you have to keep them updated on the goings-on of your project. Be sure to follow up and post regular updates about your progress on social media.

Competition in the crowdfunding world is already very high, and you are destined to face even stronger competitors in the time to come. So, we hope this guide will be helpful to get you started. If you are trying to raise money online on a crowdfunding platform or one of the crowdfunding sites, this will prove useful.

Are you ready to grow your online community and give your fundraiser a brilliant start?

Are you a change maker working to bring about a change and are in need of funds?

Look no further. Create a fundraiser at Impact Guru today and take your crowdfunding efforts to the next level.

Featured Image Photo Credit: Oracle Blogs

Making charity cool again !

Remember those days when people with tins went from home to home collecting “donations.” Well, we are way past those days! Today, we come across people organizing wine and dines, pledging to pour ice cold water over their heads or participating in a dance-off to raise money!

It’s no more just the privilege of the elite and the rich, anyone and everyone can be a part of the charity world. If you have a little time and a creative mind, no fundraising idea is out of bounds, or too crazy!  

The best part is that,  these “crazy ideas” can contribute to the greater good. If you need a little inspiration, here are a few of those whacky, out of the box and unique fundraisers!

 

1)A rickshaw ride to save the planet.

IndiaRickshawRide

What if I told you a crazy adventure ride, on a rickshaw could save the rainforests of the world? Well, Rickshaw-run proved that it is possible! Till date team rickshaw run has raised a whopping £5.5 million, all for causes related to environmental preservation, and social causes closely related to environmental preservation and restoration. (here is an example of one of their fundraisers).

 

2) A game of basketball in the middle of a warzone.

PeacePlayers

We normally wouldn’t associate war and conflict with sports, but PeacePlayers turned a warzone into a game court! PeacePlayers impacted the lives of many youngsters in conflict ridden regions like South Africa, Northern Ireland, Cyprus, Israel and the West Bank with the help of sports, by incorporating an “on-court” curriculum to teach peace and leadership through basketball games!

They also raise funds for their initiative by organising basketball tournaments annually!

 

3) Making a difference with every step.

mera tera run

13 days, 13 Cities, 13 Half Marathons to bring about a tremendous social change. The “Mera Terah Run” included over 150 runners in this one of a kind mega run to  raise funds for  training and community development, preserving the coastal stretch in Maharashtra and empowering rural villages by spreading awareness and educating them Their fundraiser gathered a  tremendous INR 1.7 million and impacted several lives in the process.

 

4) Spinning the beats for a cause.

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The renowned music artist David Guetta teamed up with the UN for the World Humanitarian Day as part of their social media campaign #TheWorldNeedsMore. Guetta’s live performance was premiered from the UN headquarters and in the process the building’s walls were transformed into the world’s largest Twitter feed! Each tweet and ReTweet from the event worked to raise one dollar to go directly toward aiding those in the Philippines, Syria, and other nations seriously affected by humanitarian crises and natural disasters.

5) A fundraiser to make India’s biggest campus go green.

IIT

When your college is spread across 500 acres, walking becomes a little tiring! Even after trying all modes of transport like autos & buses IIT Bombay campus’s “transport crisis” refused to be resolved, and moreover those modes were not eco-friendly.  Finally they hit a brilliant idea. They thought, “why not use cycles?” Thus was born the dynamic cycle sharing system which will provide 1000 cycles across 16 hostels for 10000 students. Making the students fit, and the campus green! (read their story here)

6) Making the game available to all.

challenged athletes

Challenged Athletes Foundation(CAF) is on a mission to make sure that people with physical challenges have the same freedom to enjoy sports as everyone else.

Providing equipment such as hand cycles and mono skis CAF ensures that physically challenged  athletes aren’t forced to sit out from activity because they cannot afford special equipment. Their signature fundraising events like the “Tour de Cover” and “The million dollar challenge” are known worldwide!

7) Boot Camp to bring baby Lucy home.

baby lucy

So, what do you do when you are stuck in a foreign country, trying to get your adopted baby girl, home? Organize a bootcamp, of course!

US couple, Bree and Cody left for China to adopt baby Lucy, but the proceedings were taking a little longer than they expected. Unfortunately they were running out of funds for their extended stay! But their friends back home helped them by organizing a fun summer boot camp to raise funds! The event was a huge success and baby Lucy was finally home!

 

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These incredible stories have definitely blown my mind, what about you?

And you know what’s more?  If you have a cause close to your heart and a fundraising idea that’s unique and heartwarming, you can create a campaign and raise funds for your cause too! (Create a campaign now )