4 Reasons why good storytelling is imperative for your Fundraiser’s success

Storytelling is an integral part of crowdfunding. It is the phase of your campaign that draws people in. Storytelling is the most profound method of persuasion. It brings in the human touch, and speaks to the emotions of people. Communication through an inspiring story, has the power to make or break your campaign. Crowdfunding ideas need story. If you have fundraising ideas and are trying to raise money online you need to learn to tell a story.

Here are some non-negotiable reasons why you need to learn the art of good storytelling, for the success of your campaign.

Stories rather than data, evokes emotions

emotion vs data

Photo Credit: The Next Web

 

Giving a donation is essentially giving a gift. You can’t persuade someone to donate to the education of children in rural areas through statistics alone. An average person won’t even relate to such information. This isn’t to say that statistics aren’t important to your campaign, but they shouldn’t be the focus of your campaign story. Pick the story of one little village girl and her ambitions to get an education and become something in life. People are more likely to connect to that.

Increase awareness of your mission

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People are caught up in their own busy lives. If there is a problem, you need to tell people about it. Simply making a direct request for money is like cold calling. You need to answer every question that the donor may have. Keep in mind the 5 W’s and 1 H of storytelling (what, when, where, why, whom, and how). When you have the answers to these questions in place, half your work is done.

Donors need to know you’re making a difference

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Photo Credit: Learning From Lyrics

Reassurance is a part of persuasion. When someone donates money to you, you need to let them know why their contribution will make a huge impact. They need to feel like they are solving a problem. Again, it is important to let them know how you will use their funds, but that data shouldn’t be primary. That should be a mere accessory in letting them know that they are making a difference. If you are crowdfunding on a crowdfunding platform or site, you need to tell a story.

Storytelling captures attention

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Photo Credit: Business Wire Blog

You need to break through the clutter in order to catch someone’s attention. Storytelling is your best bet to do that, but it’s not one that comes easily. The donor needs to have a personal or an emotional connection to what you’re saying. Capturing attention also involves engaging them. At this point is where you invite them to partake in your story. They need to believe that being involved with your nonprofit will make them part of something bigger.

 

You have one chance at telling a donor your story, that’s why it needs to be a compelling one.

Featured Image Photo Credit: Oscar Ramos Orozco

Tips to grow your online community for a crowdfunding campaign

As the name suggests, the success of crowdfunding lies in the crowd itself. Building a strong community is key to achieving your financial goals. No matter how noble your cause or social enterprise is, you’re going to need online traffic on your funding page to be successful. Without a strong and long-term plan to build an online community, it will be very difficult to gain the traction you need. Alongside crowdfunding ideas or fundraising ideas, you also need to build an online community.

Building a community before you kick-start the fundraising process requires a strategic plan. Here are some tips and tricks that may come in handy to help you get the ball rolling:

Target the people you’re solving a problem for

Target-Audience

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These are the people who should be primary members of your target audience, because they have a vested interest in your initiative. For instance, if you’re raising funds for clean water in a certain area, aim for the locals. More importantly, if you are able to solve a problem for them they will be loyal and long-term backers of your cause. These are also the people who will be able to connect you to more such like-minded individuals to expand your base audience.

Make friends and family a part of your campaign

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Your friends, family and close colleagues will support your venture no matter what, because they want to see you succeed in everything. These are relationships that have already been built on love, trust, and good faith, thus they are the easiest section of your target audience. Have your close circle share your initiative with their friends and neighbours. Don’t be shy to make the most of your close ones, especially when your cause is good.

Build a presence on social media

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Exploit the vastness of the digital world to spread your message. Use pictures, videos, and graphics to vocalize your pitch. Be consistent with posting and sharing on Facebook, Twitter, Linkedin, and other platforms to engage in conversations with your community. Use this platform to answer all their questions about your cause and how their contributions will impact its progress.

Combine it with offline activities

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Photo credit: ClipArt Fest

While online crowdfunding is the new-age and fast-growing way to raise funds for a new venture, do not discount the benefits of the traditional methods. In order to engage the community you’ve built for yourself, make them feel like they are a part of a greater cause, and they are working towards it. Having informative seminars, organizing marathons for a cause, or even social events with your community, are great activities for engagement.

Express your gratitude and stay in touch with your
community

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When a donor or a volunteer contributes to your cause even in the smallest way, you need to make sure he/she knows how much his/her help is appreciated. A personalized thank you note or a small token of appreciation can never hurt. Now that they are part of your initiative, you have to keep them updated on the goings-on of your project. Be sure to follow up and post regular updates about your progress on social media.

Competition in the crowdfunding world is already very high, and you are destined to face even stronger competitors in the time to come. So, we hope this guide will be helpful to get you started. If you are trying to raise money online on a crowdfunding platform or one of the crowdfunding sites, this will prove useful.

Are you ready to grow your online community and give your fundraiser a brilliant start?

Are you a change maker working to bring about a change and are in need of funds?

Look no further. Create a fundraiser at Impact Guru today and take your crowdfunding efforts to the next level.

Featured Image Photo Credit: Oracle Blogs

What the Budget of 2017 means for crowdfunding in India

The budget 2017 has brought both challenges and opportunities to the nonprofit sector in India. The two main announcements that impact the development sector are expected to completely change the landscape of how people do charity and how nonprofits accept it. The first is the cut down on the limit of cash donations one can make, second is the alterations in the tax exemption clause.

 

The recent demonetization move in India revealed what digital India will look like in the years to come. That said, social problems won’t be going away anytime soon, so the need to fundraise is indispensable.

Let’s discuss what the Union budget announcements of 2017 will mean, and how they will impact the world of crowdfunding.

 

Reduction in amount of cash donation

 

SOLAR ENERGY (2)

 

The amount of cash that one can donate anonymously to an organization has been reduced from Rs 10,000 to Rs 2,000. This is a major crackdown on political funding. It is a bold step towards curbing illegal activities and money laundering that nonprofits may be involved in. In any case, it will always be more beneficial for a genuine donor to give donations with proper documentation and through registered banks because it will add credibility and accountability to the organization’s utilization of the funds.

 

So what does this mean for crowdfunding in India? It means that nonprofits need to start embracing technology and digital tools to raise money for their cause. No longer can they sustain themselves in this competitive ambiance, by using traditional methods of fundraising. They will have to invest their efforts in online fundraising platforms such as Impact Guru.

 

Removal of clause 35AC

 

SOLAR ENERGY (3)

 

Clause 80G allowed a tax rebate of almost 50% and 35AC of almost 100%. The union budget 2017 announced the removal of clause 35AC, which has been a cause of worry for the development sector. It allowed 100% tax exemption to individuals and companies that donated to certain specific charities that are required to be verified by the central government. Experts believe that removal of this provision will also remove the most valuable incentive that motivates people and organizations to donate.
With regards to crowdfunding, it means that nonprofits will have to use newer and more creative techniques that incentivise people to donate. Online crowdfunding platforms use digital and social media tools, as opportunities to draw in funds. 

Therefore the time has come for more people to shift to such platforms and create new processes to sustain that conducive environment for giving in such times of unpredictable dynamism. 

More and more charities have begun to see the need for digitization in achieving their social mission, and the announcements in the Union Budget of India 2017 seem to be a positive catalyst for it. It remains to be seen how nonprofit organizations react to the changes that are coming their way.

For any queries regarding online donations, you may visit Impact Guru and speak to our fundraising consultants for more clarity on recent developments.