5 reasons why no NGO can afford to miss Impact Guru’s Tax Saving Challenge 2017


All of us would agree to the fact that giving should preferably be selfless, but it is always a bonus to have an incentive attached with it. And in this season of tax file ups, what better incentive than a tax exemption in lieu of every good and meaningful deed done!

Attention! Exemptions upto 100% under section 80 (G).

Impact Guru- India’s largest crowdfunding platform – has launched a 3-month bumper tax-saving challenge to give nonprofits that are fundraising for a cause, an absolutely priceless opportunity to tap into as many donors as possible.

And here are 5 reasons why you can’t miss out on this once-in-a-lifetime opportunity-  

 1. Be recognized for your efforts


Tax Blog- Legitimacy


Recognition is always important for an organization that is working hard to serve the society. But only an organization which tends to all the legal terms and conditions can take advantage of tax benefits and exemptions under Section 80 (G) – which means donors will have to responsibly choose the cause and the NGO they wish to donate to. Come onboard with us – and become an instant hit with a large base of donors across the nation when crowdfunding.


2. Leverage existing social media outreach:


Tax blog-social media reach



Participate in our tax-saving challenge and reach out to maximum no. of potential donors by leveraging our already existing pan-national social media reach on all leading mediums from Facebook to Linkedin. So, it’s time to use this to your advantage while fundraising for a cause.


  1. Win rewards while doing ‘good’


tax blog-Rewards


The format of our challenge with attractive rewards weaved in, gives you, as a non-profit that perfect ‘boost’ to work harder and put in that ‘extra’ effort to go out and put your endeavor in the ‘public’ spotlight. Isn’t it the best way to motivate your hard-working team?

4. Create that stable source of funds:




Once you come on board with us through the Impact Guru’s NGO tax saving challenge, with our guidance you will have access to the best tips and tools that can help you promote your initiative and reach out to potential donors. This exercise will not only help you in understanding the thought process of your donors while crowdfunding for your nonprofit but, also give you a chance to transform them into your loyal donors.


 5. A loyal friend by your side:


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This tax-saving challenge also gives you the golden chance to gain an unbiased ally and partner in the form of Impact Guru – a crowdfunding partner who can be your best friend, guide and a pillar of strength to always fall back upon for advice and support that really works.


So what are you waiting for?


Join our challenge today at https://ngotaxchallenge.impactguru.com/ and become a part of something truly unique and historic.



Crowdsourcing: You were doing it all along!

We keep hearing about crowdsourcing. Most of us think of it as a technical jargon that has all of a suddenly taken the internet by a storm. When I decided to dig deeper, I realised that we have been crowdsourcing all along!

To understand more, let’s travel back in time. Figuratively of-course!

The year is 1936 and Kiichiro Toyoda, is disappointed with all the sample logo designs for his company Toyota Motor Co. But then his team hits a brilliant idea. They organise a contest and throw their doors open for people to participate in it. They receive an overwhelming response from over 27,000 entries. The winning logo is the three Japanese katakana letters for “Toyoda” in a circle, which was later modified into the iconic figure that is recognised worldwide today.

This example proves that,  when a large group of people contribute towards an end goal the  entire exercise is nothing but crowdsourcing.

Crowdsourcing essentially follows one basic principle: of uniting a large group of people to contribute in little quantities, to one common cause. And it has limitless uses.

Well, the chances are, you too  have actively used crowdsourcing without knowing it!

Now before you start scratching your heads let me tell you how:


1) Brainstorming

If you have ever been a part of a brainstorming session, you would know that it revolves around a group of people coming together to resolve one common issue. To find that one eureka moment. In case you did not already figure out, that’s crowdfunding!

2) Asking for suggestions on social media

Many of you must have asked for suggestions on your  Facebook timelines or various groups about which cafe you  should visit next, or the next  movie you should be watching or even your next holiday destination, only to realise how your friends that come to your rescue with lightening speed…bam bam bammm… Well my friends, that another problem successfully crowdsourced and  like a pro!




3) Using the Oxford English Dictionary

It can be safely assumed that most of us might have at least one copy of this book at home!

The OED was way ahead of every other dictionary of its time because it crowdsourced the collection and compilation of information from hundreds of volunteers also making it the best one. And every time you scanned through the pages of the book to find something, you were actually crowdsourcing information!




4) Sharing Reviews

You will agree that all of us are self-proclaimed experts at being  a critic!  People write restaurant reviews on Zomato or book reviews on Goodreads. And the others  visit these review platforms and take decisions based on these reviews… crowdsourcing again!        




5) Using Q & A sites

You often rush to find answers to all sorts of questions on Quora or Yahoo answers. And surprisingly there is always someone else who knows the right answer! Hey you were crowdsourcing your way through those difficult questions too!

These Q & A websites help bridge the knowledge gap between two parties.




6) Using online directories

We bet, you never thought of it this way! But every time you use online directories like yellow pages or truecaller you become a part of an elaborate crowdsourcing activity. These directories have huge databases of local and international contact details that are crowd sourced and then provided to those who need it.


You might’ve realized how effortlessly you have been acing the crowdsourcing test!

Crowdsourcing has been consistently helping you complete your work by getting a group of people to do it for you. And the best part is that, now you can use crowdsourcing to fund your dreams and aspirations too.

Just like crowdsourcing, crowdfunding website helps bridge a gap. A gap between those who need financial resources and those who are ready to provide them.

In the last year alone, the global crowdfunding industry raised 12 times the funds it raised in 2012!

This is because crowdfunding provides a feasible solution to all funding needs, transparency in all its transactions, easy and effective access that is devoid of tedious bank procedures and traditional funding options and most of all an incredibly low cost of fund raising.

If you wish to raise funds, we at Impact guru help you explore the infinite possibilities of crowdfunding all in a few clicks!


A Guide to Promoting your Impact Guru Campaign: Pre Launch Ideas

Picture credit: ColaBoraBora

It is a popular myth that once you’ve created your crowdfunding campaign, your job’s mostly done. You now just have to wait for the money to flow in, right? Unfortunately not! Choosing the right crowdfunding partner and creating a campaign is just the first step in the right direction. But the actual work begins now.

We agree that marketing a campaign is not everyone’s forte, but there have been many who have raised funds creatively following our tried-and-tested rulebook. Here’s a complete guide to help you strategize:

Pre-Launch Ideas

Start early. There is a lot of strategizing to be done before the campaign is launched. In most cases, campaigns that create a pre-launch buzz tend to be more successful.

1) Create a database, pick out your core donors

Picture credit: FIAP

Create a database of your friends, family, co-workers, ex-colleagues, college batch mates, club members; anybody and everybody you can think of. Find out the strengths of each one on that list and target them likewise. Don’t be shy about reaching out to someone. At least 25% – 30% of the funding should come from this database.

2) Don’t dismiss the email

Even with social media buzzing all around you, emails are still proven to be the most effective tool for marketing. A study by convinceandconvert.com states that 44% email recipients have made purchases based on promotional emails. Another report by Mckinsey and Company states that email conversion rates are 40 times more than Facebook or Twitter.

The trick is to remain as relevant and as personalized as possible. So instead of making one template for all, divide your audience into categories and customize emails.

3) Fundraiser Story is your Hero

Believe it or not, the fundraiser story is your most important PR pitch. If people believe in the story, they will believe in your campaign. Give your fundraiser story a very good thought. In fact, give it more than one thought. Write a draft and get it read by a couple of people to make sure it’s having the right effect.

Remember, while you are writing for friends and family, you are also writing for people who don’t have the first clue about your campaign or cause. Be brief, but don’t skip out on any necessary details.

 4) Don’t Underestimate the Power of the Image

Good images will do 50% of the convincing, while a good video will do 75% of the convincing. Don’t stretch your video to more than 5 mins and keep track of the first 30 secs. If the first 30 secs entices the audience, most of your campaign work is done. Here are some good campaign videos, you can take inspiration from.

If you can’t make something elaborate, even a simple, personal video explaining your cause and why you need the funds would work well. This is a good example.

5) Make The Social Media Plan

Picture credit: Jason Howie

Most people think of a social media strategy after their campaign is live. But, crowdfunding your campaign needs social media support throughout.

Here’s what you can do differently on each medium before your campaign is launched.

Facebook: This is the easiest and the toughest one to crack. Before you launch your campaign, create a Facebook page/group to generate buzz. If your organization already has a Facebook page, create an event on it for when your fundraiser goes live and invite people. Keep people in the loop even before you start asking for the money. Tell them about your idea/program and how it will help. Tell them about the Impact you’ve already created. This will not only help you push the campaign once it’s live, but also help you gauge interest in your project and estimate who your potential contributors could be.

Twitter: Make a list of all twitter influencers that can help market your campaign. Target the ones that are the most relevant to your campaign. But, wait don’t tweet out just yet. Twitter is more about here and now so go full swing once the campaign starts, but be ready with a strategy. In case, you are new to Twitter, or want learn it better, here’s a guide for you

LinkedIn:  Networking is critical. Connect with similar-minded people on LinkedIn and share your campaign idea with them. If they share your passion, they will surely help you market it once your campaign is live. Again, spotting and reaching out to influencers is important.

Google+: Though not high on the priority list, Google+ can be leveraged well if you use it smartly. Begin by joining relevant circles and forums on google plus and post a short note on your campaign. Make sure, it looks genuine; most groups have low tolerance for what might be considered spam.

Next, connect personally to distant friends, relative or professional contacts, add them to your fundraiser group (much like Facebook) and keep posting regular updates about how the campaign is coming about.

6) Create a Brilliant Microsite

Microsites are an effective way to put all your campaign related information on one page. Impact Guru allots each organisation a microsite to start their campaigns. Make sure the site is updated with crisp and relevant information about your organisation/ enterprise with great images!

7) Get a Team in Place

Get a team of at least 2-3 in place that would constantly help/support your campaign. 90 days is a long time and you may tend to get busy once in a while. Assemble a team that has your back, which can bring in new ideas and handle the campaign if and when you are unavailable. Plus, the team members’ network and contacts will make your reach much richer.

 You are all ready for a great campaign launch now! Good Luck!