On the occasion of Gandhi Jayanti, India will witness 9th Daan Utsav or Joy of Giving week, her very own ‘festival of giving’ starting from 2nd till 8th of October 2017.
On ImpactGuru.com, Daan Utsav is not just a week, it’s a movement. A movement to make giving a habit. A movement to inform and educate people about the necessity of charity. A movement that excites generosity by making people realize that they have the potential to create a huge change with a simple act of giving!
We celebrate the Daan Utsav week by inviting NGOs for a month-long fundraising experience! We begin on 15th September 2017 and let NGOs run fundraisers till 15 October 2015! To motivate NGOs to go all out with their fundraising, we also have special prizes for NGOs for different achievements!
As hundreds of NGOs on ImpactGuru.com will be preparing to make the most out of this season of giving, we thought we’d give you a lead with our timeline!
While an occasional social media share or a donor emailer will surely inform your community about your fundraiser, Daan Utsav is your opportunity to talk to a larger audience and enroll more people towards your cause. And, this requires proper planning.
As they say, a goal without a plan is just a wish. Here’s how to plan your Daan Utsav fundraiser!
Last week of August: Tie your shoelaces and get ready
- Research: Determine the best fundraising methods for your cause. What has worked for you in the past? What are the best practices that other NGOs use? Evaluate the following methods and see where you can get the best results from:
- Offline events
- Volunteer activity
- Online promotions
- Register for activities: Be a part of online forums, Facebook groups as well as the Daan Utsav web portal to stay updated and involved with pre-fundraiser activities. There are exciting opportunities for NGOs to raise money offered by various platforms. Focus on your visibility.
If you want to register for our Daan Utsav Crowdfunding Contest that lets you offer tax benefits to Indian, US and UK donors, fill this form.
- Assess your Resources and Requirements to start your campaign:
- What kind of support will you need to make this campaign successful
- How can you rope in volunteers for your fundraising efforts?
- What are the online and offline activities you can organize?
- Know how active you are on social media
- Decide on a goal: The goal amount is a key aspect that is often ignored. While crowdfunding allows you to raise as much money as you want, picking a goal amount needs some thinking. Make sure you pick a “justified goal amount”, which means that you must be able to break your target amount down into specifics, either in financial terms, or in terms of impact. Your donors should know how you will use the money they’ve contributed to raise. Justify its use well.
For example: Here’s the fund utilization report by AAINA that breaks up their goal amount.
1st week of September: Get the ball rolling – Finish pre-launch activities
- Finalize your audience: List down your core donors, names and contact information for people who are most likely to contribute, and create emailers to send to your donor base. This core list can be easily converted into a network. Make a request to share your online fundraiser or offline event details within donor circles so you can reach out to a bigger audience.
- Craft A Social media Strategy: Follow the Rule-Of-two, which basically means:
- Identify two platforms that you have the largest presence on
- Create daily/weekly posts for the upcoming month, and make sure each post is an update
- Create a team/Partnership – Get tech-savvy volunteers onboard to enhance social media presence
- Join Facebook groups: Join groups that match your profession or interests and spread word within that community
- Join hands with Twitter and Instagram bigshots: Individuals with more than 5K to 10K followers can help you to reach wider audience. Find the ones who would be passionate about your cause and who could spread the word for you.
- Create Email Template: Write introductory emails about your campaign and ask prospective donors to contribute, and then share campaign information. Here’s an example of a quick template:
2nd week of September: Get into the full swing – Create a campaign
- Write a good fundraising story: Build an emotional connect with your donors, elaborate on your cause, and appeal to them to contribute to your fundraiser. Here’s an example of a great NGO fundraiser story.
- Sought your images/videos: Add images, videos related to your campaign that will give a face to your campaign and make donors feel invested in it.
- Decide your rewards: Rewards can be a great way of thanking your donors as well as staying connected with them. Even a small thank you card, memorabilia or a souvenir from you can be a good reminder of you for when they want to donate again.
3rd week of September: Blow your trumpet – Start the promotion
- Share on Social media:
- Emails – Send personalized emails created from templates.
- Facebook – Write interesting Facebook posts that highlight the work of your NGO, share your fundraiser on the groups you’ve joined.
- Twitter – Start a conversation about your cause, ask for ideas, reach out to celebrities and ask for their support. Pick a hashtag and get going. Use #DaanUtsav to reach appropriate audience.
- Whatsapp – Draft messages explaining the fundraiser with effective images and a link to the fundraiser, request recipients to forward it further.
- Encourage others to share : Get your team of volunteers to share the fundraiser on their social media and amongst their friends.
- Reach out to the diaspora: Impact Guru allows you to reach out to the Indian diaspora in the UK/USA by offering them tax benefits through our partnership with GlobalGiving. Interact with diaspora community pages/groups on Facebook to talk about your activities.
4th week of September: Make some friends – Reach out for partnerships
- Draft a Press Release: Pitch your story (a project or some recent activity) to the press. Media coverage can help you to make your fundraiser popular in your city/community.
- Reach out to the local community: Pick areas where you NGO has the most impact and print flyers for the adjoining community to step out and contribute to your fundraiser.
- Reach out to local corporates/ MNCs: Ask them to contribute from their CSR budgets or pitch some interesting employee engagement programs to them on Daan Utsav.
1st week of October: Bring home the Utsav – Make the week eventful
- Conduct Offline events – Daan Utsav is not just about donations, it’s about getting others involved in empowering others. Conduct a gathering, a meeting session or any interactive event where you can show the donor the problem real time, persuading him/her to step forward and help.
- Give social Media updates: Provide constant social media updates about your fundraiser as well as your organisation’s progress. How many people have you impacted so far? How has your program helped the local community?
- Share testimonials: Share testimonials of those you have been able to help in some way. These are proof of your effectiveness and help the donor understand that the change you bring is real.
2nd week of October: Continue the joy – Keep going!
- Retarget your donors: Only 10% of the people who visit your campaign, actually make a donation. Run a retargeting ad to capture the 90% of potential donors. Read this to understand how retargeting helps and how to create an ad. Alternatively, we can help you retarget your campaign with our back-end insights! Contact your manager for details.
- Give a shout-out: Give social media shout-outs and thank yous to those who have donated to your campaign so far. This helps bring attention to your fundraiser and bring in more donors.
- Increase the sharing: Go all out in your last week by sharing as much as you can. Share your fundraiser thrice a week if possible.
After 15 October: Take a Bow – Say thank you!
- Thank your donors: Send a personal thank you note to each of the donors or mention them on social media to appreciate their gesture!
- Give updates: People would like to know about the impact they have created with their contributions. Create a simple report of how you used the funds raised, and send this out to donors. This will increase your credibility, and the chances of receiving assistance again in the future.
You must have heard the story of the early who bird catches the worm. The lesson holds true for fundraising campaigns. Get a head start and ensure success. Start NOW!