Tips to grow your online community for a crowdfunding campaign

As the name suggests, the success of crowdfunding lies in the crowd itself. Building a strong community is key to achieving your financial goals. No matter how noble your cause or social enterprise is, you’re going to need online traffic on your funding page to be successful. Without a strong and long-term plan to build an online community, it will be very difficult to gain the traction you need. Alongside crowdfunding ideas or fundraising ideas, you also need to build an online community.

Building a community before you kick-start the fundraising process requires a strategic plan. Here are some tips and tricks that may come in handy to help you get the ball rolling:

Target the people you’re solving a problem for

Target-Audience

Photo Credit: Oracle Blogs

These are the people who should be primary members of your target audience, because they have a vested interest in your initiative. For instance, if you’re raising funds for clean water in a certain area, aim for the locals. More importantly, if you are able to solve a problem for them they will be loyal and long-term backers of your cause. These are also the people who will be able to connect you to more such like-minded individuals to expand your base audience.

Make friends and family a part of your campaign

friends

Photo credit: TV.com

Your friends, family and close colleagues will support your venture no matter what, because they want to see you succeed in everything. These are relationships that have already been built on love, trust, and good faith, thus they are the easiest section of your target audience. Have your close circle share your initiative with their friends and neighbours. Don’t be shy to make the most of your close ones, especially when your cause is good.

Build a presence on social media

social media

Exploit the vastness of the digital world to spread your message. Use pictures, videos, and graphics to vocalize your pitch. Be consistent with posting and sharing on Facebook, Twitter, Linkedin, and other platforms to engage in conversations with your community. Use this platform to answer all their questions about your cause and how their contributions will impact its progress.

Combine it with offline activities

marathon

Photo credit: ClipArt Fest

While online crowdfunding is the new-age and fast-growing way to raise funds for a new venture, do not discount the benefits of the traditional methods. In order to engage the community you’ve built for yourself, make them feel like they are a part of a greater cause, and they are working towards it. Having informative seminars, organizing marathons for a cause, or even social events with your community, are great activities for engagement.

Express your gratitude and stay in touch with your
community

thank you

Photo Credit: Vertu Marketing

When a donor or a volunteer contributes to your cause even in the smallest way, you need to make sure he/she knows how much his/her help is appreciated. A personalized thank you note or a small token of appreciation can never hurt. Now that they are part of your initiative, you have to keep them updated on the goings-on of your project. Be sure to follow up and post regular updates about your progress on social media.

Competition in the crowdfunding world is already very high, and you are destined to face even stronger competitors in the time to come. So, we hope this guide will be helpful to get you started. If you are trying to raise money online on a crowdfunding platform or one of the crowdfunding sites, this will prove useful.

Are you ready to grow your online community and give your fundraiser a brilliant start?

Are you a change maker working to bring about a change and are in need of funds?

Look no further. Create a fundraiser at Impact Guru today and take your crowdfunding efforts to the next level.

Featured Image Photo Credit: Oracle Blogs

Pappu will only pass if he goes to school

 

I loved school. Once I actually pulled the exact opposite of what’s known broadly today as a ‘’sicky’’ and pretended to my parents that I was well enough to attend. My infected insides attempted to reach out in every way possible to expose the lie, mostly through snot and sneezes. I sincerely doubt the reasoning behind the betrayal was an early, deep-set appreciation for the grounding framework that education would provide me in years to come; I expect I just had an undeveloped 90s version of TFOMO (the fear of missing out). It was ‘’Victorian day’’.

But of course, this younger and (only slightly more) self righteous version of me had a point. Education was a vitally important contributor towards the development of the well rounded, volatile person I am today. Not just for providing me with the obligatory academic knowledge I needed, but for a whole understanding of the world and people I would never have been exposed to otherwise.

Despite this, many people still question the validity and effectiveness in education. In some parts of the world, education is believed to be too too expensive for the rewards you will ultimately benefit. In developing nations such as India, many children miss out on elementary education altogether due to their socio-economic backgrounds. Initiatives have now been set up across the country, such as Street to school in Kolkata, which provides funding that goes towards helping slum children have access the vital elementary education.

This is not the only reason children do not attend school. A poverty stricken family would rather trade their child’s education in favour of work to help earn a family income. Often, children are abandoned and not provided with the practical means to attend school. This could be travel, stationary or uniform. In colder regions, organisations such as Aasra Trust provide winter uniforms to help prevent children wanting to drop out of school.

Some who have been born in extenuating circumstances, such as children of women who have brothel-based mothers, need extensive development support in order for them to grow physically, cognitively, socially and emotionally before they can even consider formal schooling. The charity Apne Aap Women’s Collective provides day and night care for 2.5 years to 5 year olds for children such as this.

Disability is also a huge factor in this. Children born with mental or physical impairments face huge marginalisation in school and are 70% more vulnerable. Charities such as Samadhan focuses on differently abled children , for those with cerebral palsy, autism or mental difficulties. This enables them to access education which previously wasn’t possible.

Of course, there are also organisations such as SETU, which supports all aspects of the education process, providing complete education for 294 children including all basic means such as text books, note books and stationery, uniform and mid-day meals.

I’ve written quick list here on why education is so fundamental in developing a child. Knowledge

  1. Morality
  2. Social skills
  3. Creative thinking
  4. Diversity of thinking
  5. Confidence
  6. Independence
  7. Learn new cultures and languages
  8. Healthier lifestyle – promotes healthy eating and sports
  9. Economic growth of the nation
  10. Setting yourself up for the future