The DIY Daan Utsav Fundraising Timeline For NGOs

On the occasion of Gandhi Jayanti, India will witness 9th Daan Utsav or Joy of Giving week, her very own ‘festival of giving’ starting from 2nd till 8th of October 2017.

On ImpactGuru.com, Daan Utsav is not just a week, it’s a movement. A movement to make giving a habit. A movement to inform and educate people about the necessity of charity. A movement that excites generosity by making people realize that they have the potential to create a huge change with a simple act of giving!

We celebrate the Daan Utsav week by inviting NGOs for a month-long fundraising experience! We begin on 15th September 2017 and let NGOs run fundraisers till 15 October 2015! To motivate NGOs to go all out with their fundraising, we also have special prizes for NGOs for different achievements!

As hundreds of NGOs on ImpactGuru.com will be preparing to make the most out of this season of giving, we thought we’d give you a lead with our timeline!

While an occasional social media share or a donor emailer will surely inform your community about your fundraiser, Daan Utsav is your opportunity to talk to a larger audience and enroll more people towards your cause. And, this requires proper planning.

As they say, a goal without a plan is just a wish. Here’s how to plan your Daan Utsav fundraiser!

Last week of August: Tie your shoelaces and get ready

  • Research: Determine the best fundraising methods for your cause. What has worked for you in the past? What are the best practices that other NGOs use? Evaluate the following methods and see where you can get the best results from:
    • Offline events
    • Volunteer activity
    • Online promotions
  • Register for activities: Be a part of online forums, Facebook groups as well as the Daan Utsav web portal to stay updated and involved with pre-fundraiser activities. There are exciting opportunities for NGOs to raise money offered by various platforms. Focus on your visibility.

If you want to register for our Daan Utsav Crowdfunding Contest that lets you offer tax benefits to Indian, US      and UK donors, fill this form.

  • Assess your Resources and Requirements to start your campaign:
    • What kind of support will you need to make this campaign successful
    • How can you rope in volunteers for your fundraising efforts?
    • What are the online and offline activities you can organize?
    • Know how active you are on social media
  • Decide on a goal: The goal amount is a key aspect that is often ignored. While crowdfunding allows you to raise as much money as you want, picking a goal amount needs some thinking. Make sure you pick a “justified goal amount”, which means that you must be able to break your target amount down into specifics, either in financial terms, or in terms of impact. Your donors should know how you will use the money they’ve contributed to raise. Justify its use well.  

For example: Here’s the fund utilization report by AAINA that breaks up their goal amount.

 

 

Aaina

1st week of September: Get the ball rolling – Finish pre-launch activities

  • Finalize your audience: List down your core donors, names and contact information for people who are most likely to contribute, and create emailers to send to your donor base. This core list can be easily converted into a network. Make a request to share your online fundraiser or offline event details within donor circles so you can reach out to a bigger audience.
  • Craft A Social media Strategy: Follow the Rule-Of-two, which basically means:
    • Identify two platforms that you have the largest presence on
    • Create daily/weekly posts for the upcoming month, and make sure each post is an update
  • Create a team/Partnership – Get tech-savvy volunteers onboard to enhance social media presence
  • Join Facebook groups: Join groups that match your profession or interests and spread word within that community
  • Join hands with Twitter and Instagram bigshots: Individuals with more than 5K to 10K followers can help you to reach wider audience. Find the ones who would be passionate about your cause and who could spread the word for you.
  • Create Email Template: Write introductory emails about your campaign and ask prospective donors to contribute, and then share campaign information. Here’s an example of a quick template:

email

 

2nd week of September: Get into the full swing – Create a campaign

  • Write a good fundraising story: Build an emotional connect with your donors, elaborate on your cause, and appeal to them to contribute to your fundraiser. Here’s an example of a great NGO fundraiser story.
  • Sought your images/videos: Add images, videos related to your campaign that will give a face to your campaign and make donors feel invested in it.
  • Decide your rewards: Rewards can be a great way of thanking your donors as well as staying connected with them. Even a small thank you card, memorabilia or a souvenir from you can be a good reminder of you for when they want to donate again.

3rd week of September: Blow your trumpet – Start the promotion

  • Share on Social media:
    • Emails –  Send personalized emails created from templates.
    • Facebook – Write interesting Facebook posts that highlight the work of your NGO, share your fundraiser on the groups you’ve joined.
    • Twitter –  Start a conversation about your cause, ask for ideas,  reach out to celebrities and ask for their support. Pick a hashtag and get going. Use #DaanUtsav to reach appropriate audience.
    • Whatsapp – Draft messages explaining the fundraiser  with effective images and a link to the fundraiser, request recipients to forward it further.
  • Encourage others to share : Get your team of volunteers to share the fundraiser on their social media and amongst their friends.
  • Reach out to the diaspora: Impact Guru allows you to reach out to the Indian diaspora in the UK/USA by offering them tax benefits through our partnership with GlobalGiving. Interact with diaspora community pages/groups on Facebook to talk about your activities.
               

4th week of September: Make some friends   –  Reach out for partnerships

  • Draft a Press Release:  Pitch your story (a project or some recent activity) to the press. Media coverage can help you to make your fundraiser popular in your city/community.
  • Reach out to the local community: Pick areas where you NGO has the most impact and print flyers for the adjoining community to step out and contribute to your fundraiser.
  • Reach out to local corporates/ MNCs: Ask them to contribute from their CSR budgets or pitch some interesting employee engagement programs to them on Daan Utsav.

 

1st week of October: Bring home the Utsav – Make the week eventful

  • Conduct Offline events – Daan Utsav is not just about donations, it’s about getting others involved in empowering others. Conduct a gathering, a meeting session or any interactive event where you can show the donor the problem real time, persuading him/her to step forward and help.
  • Pledgeabowl-impactguru-theplungedaily-768x468
  • Give social Media updates: Provide constant social media updates about your fundraiser as well as your organisation’s progress. How many people have you impacted so far? How has your program helped the local community?
  • Share testimonials: Share testimonials of those you have been able to help in some way. These are proof of your effectiveness and help the donor understand that the change you bring is real.

 

2nd week of October:  Continue the joy – Keep going!

  • Retarget your donors: Only 10% of the people who visit your campaign, actually make a donation. Run a retargeting ad to capture the 90% of potential donors. Read this to understand how retargeting helps and how to create an ad. Alternatively, we can help you retarget your campaign with our back-end insights! Contact your manager for details.
  • Give a shout-out: Give social media shout-outs and thank yous to those who have donated to your campaign so far. This helps bring attention to your fundraiser and bring in more donors.
  • Increase the sharing: Go all out in your last week by sharing as much as you can. Share your fundraiser thrice a week if possible.

After 15 October: Take a Bow – Say thank you!

  • Thank your donors: Send a personal thank you note to each of the donors or mention them on social media to appreciate their gesture!
  • Give updates: People would like to know about the impact they have created with their contributions. Create a simple report of how you used the funds raised, and send this out to donors. This will increase your credibility, and the chances of receiving assistance again in the future.

You must have heard the story of the early who bird catches the worm. The lesson holds true for  fundraising campaigns. Get a head start and ensure success. Start NOW!

Click Here to Register for Our Daan Utsav Crowdfunding Contest and win Exciting Prizes!

 

Here Are Some Great Ways To Raise Funds This August

The month of August holds great importance to Indians and what better way to honour this month than to celebrate it by spreading care, love, happiness, and equality to fellow Indians within irrespective of their caste, creed, religion, age, status or economic condition.

The August calendar promises some great celebrations, but you can make this month happier by doing good along with having fun.We have compiled a list of causes that might resonate with you.

Now, let’s get started!

1. August 6th: Friendship Day
friendship-day-image

Everybody needs a friend they can count on. However, not everyone is so lucky. So many traverse the ups and downs of life with no support, all on their own. Come Friendship Day, celebrate your friendship by spending the day with your friend at an orphanage or an animal shelter.
There are over 20 million orphans in India. Of which, the overwhelming 99.7% have been abandoned by their parents.

But YOU can help bring some light and comfort into their lives by extending your hand of friendship.

Even a little amount of love and friendship can be life-changing for these kids. Let them know that they are special,, and that they are not alone. Consider volunteering either directly or collaborate with an NGO. Once you are involved, you can start by promoting their physical and mental well-being. Organise educational programs, meal plans, health facilities, and sporting events. As these can be expensive for one person to bear, you can seek out like minded people to raise funds, those who want to create as much of an impact as you do.

You can start a fundraiser and collate resources from different people to finally bring love, care, and happiness in their lives. Alternatively, you can support a preexisting fundraiser, and we have one such campaign for you.

Click here to know more.

2. August 7th: Raksha Bandhan
rakshabandhan

Those of us who are fortunate enough to have sisters know how incomplete our lives would be without them. Their sacrifice, effort and constant presence is tantamount to highest achievement anyone could hope for and any success remains incomplete without their constant support.

But millions of girls don’t get their efforts reciprocated are often disadvantaged when it comes to accessing equal opportunities. This has largely been due to restrictions put upon them by societal norms. This August, YOU can help change that.

Start a fundraiser to enable underprivileged girls to have access to quality education or make a donation to a cause in her name.

This campaign about helping underprivileged girls in Karnataka to continue their education might pique your interest.

3. August 13th: International Youth Day
youth-day

From Newton publishing his first manuscript on calculus at the age of 23 and revolutionising the world, progressing it to modernity, to Zuckerberg becoming a billionaire at the age of 28 by and redefining social interactions using the internet, there is little doubt that much of the world’s pivotal and era defining accomplishments have been made by the youth.

So, what fuels this desire to innovate? Well, a quick answer would be the drive and freshness of the mind that youth brings to the table. The willingness to take risks, combined with drive and the impetus to learn are the major factors that enables them to reach so far ahead of the pack.

However, not all are so fortunate. Many are unable make it past the cusp to a better life due to lack of opportunities, no proper support and poor economic conditions. When they are struggling to get by and barely subsisting, where will they they get the encouragement to venture outwards and explore the unexplored?

This is where you can step in to support the fresh and young minds who can drive the world forward. You can help out by promoting educational and health programs which are deeply beneficial. If you encounter such a cause but don’t see much around it, and would like to help, don’t lose hope. You can start a fundraiser to do just that!

You can also support other people who are already working upon such issues. In fact, we are confident that this campaign about bringing education, personal development and career counseling to the youth in villages might just be what you are looking for!

4. August 8th: World Senior Citizen’s Day
-You have to learn the rules of the game. And then you have to play better than anyone else.” (2)

“After a lifetime of working, raising families, and contributing to the success of this nation in countless other ways, senior citizens deserve to retire with dignity” – Charlie Gonzalez

We should all appreciate the fact that without the unbroken chain of knowledge and wisdom being passed down the generations, civilisation would be heading in a completely different direction than the one towards progress. And we see this in the form of our grandparents. Their role in our lives is invaluable and reciprocating their care, love, and affection are the decent things to do.

But what is ought to be is seldom the same as what is. Over 65% of India’s senior citizens have to rely upon others for their day to day lives and are very often neglected, abandoned and victimised. Right now, our elderly have to face with the prospect of living with indignity, ungratefulness, and apathy in perpetuity.

With your effort, a lot a can be achieved. Start a fundraiser to support them and offer them a chance to live their lives with security, love, and support. You can also support people who are already doing their bit in making a difference in their deeply significant lives.

You can help 50 elderly get food security for at least a year and ensure that at the very least their subsistence isn’t imperiled.

5. August 15: Independence Day
-You have to learn the rules of the game. And then you have to play better than anyone else.” (1)

India, the largest democracy in the world will turn 71 this month and celebrate its hard fought struggle to secure freedom and self-determination of its now 1.3 billion citizens. The day long celebration is marked with The President’s address to the nation along with 21 gun salute and The Prime Minister’s flag hoisting in the nation’s capital, New Delhi.

The celebration of freedom, is in stark contrast to at least 18 million of India’s own citizens who are still caught and enslaved, by human trafficking, child labour, indentured labour, illegal confinement etc. Come Independence Day, take a stand to display solidarity and provide support so that they too can rejoice and partake in the freedom that is well deserved by all. You can start a fundraiser to raise awareness and help a victim of trafficking or forced labour fight for justice. Or you can may consider contributing to this fundraiser which aims to support children rescued from exploitative and inhuman environments.

6. August 29th: National Sports Day of India
-You have to learn the rules of the game. And then you have to play better than anyone else.”

The day commemorates the birth date of the legendary Indian hockey player, Dhyan Chand. He was instrumental in making India win the 1928, the 1932 and the 1936 Olympic gold medals in Men’s Field Hockey. Due to his skill, he is often referred to as the ‘Wizard of Hockey.’

However, in a country where cricket is the dominant source of sports entertainment, there is not much space left for other sports, let alone hockey. Many promising players drop their dream of becoming a medal-winning world class athlete due to lack of funds and support.

Also, to have the competitive edge on the world stage over other athletes, it is imperative for them to start young and have all the resources at their disposal so that they can realise their true potential.

This is where YOU can help. Start a fundraiser to support up and coming athlete who show promise, or you can support a preexisting campaign such as this.

6 Crucial Investment Ideas For Nonprofits To Succeed

Running a non-profit is challenging. In order to do the most good, NGOs today have to function like any other venture, building a team, having a strategy and working with targets. It is almost like running a business albeit a lot more rewarding. Therefore, every social entrepreneur or a nonprofit founder requires the essential business skills to operate effectively, and efficiently.

Doing social good has moved away from the naive idea of raising funds through events or charity dinners once a year. It is now a 24×7 job where volunteers and workers, work constantly to engage the community, spread awareness and effect change. Like other businesses, NGOs must invest in key areas to ensure smooth functionality and a greater impact.

So, how do you make sure your limited funds are invested in the correct areas?

Here’s a list that can help you out:

 

1) Having the Correct Business Plan is the Key to Growth

business-plan-NGOS

Your passion for the cause should not take over the practicalities involved in running a successful NGO. It is imperative to have a business plan that highlights your long-term as well as short-terms goals. Set achievable and realistic goals. The business plan should also cover how you plan to achieve these goals with the resources you already have. Every few months you can look back to your business plan and see how far you’ve come, the progress you’ve made and the areas you need to dedicate more time to.

 

 

2) Legal and Financial Areas Cannot Be Avoided

The most critical activity of an NPO is to raise funds and the law has several rules governing how an NGO manages funds. You will need a legal aid to understand the legal framework of running a charity. Financial managers are responsible to set budgets, conduct audits as well as go over the accounting procedures and policies of a nonprofit to ensure all rules are being adhered to and the funds are well-utilized and managed.

 

3) The Right Team Will Take You Places

NGO-team

NGOs usually don’t have enough funds to recruit a huge team so one has to recruit smartly. Make sure your team shares the love for your cause equally and genuinely care about making a change. Though recruiting volunteers is a good way to get things done, having a permanent team is crucial to not let operations stop at any time.The perfect team of personnel to run your nonprofit should include leaders/board members, admin staff, communications executives, legal and financial managers, and full time/part time employees or volunteers.

 

4) Don’t Talk a Lot, But Always Keep in Touch

In the Digital age, communication has taken up a new space altogether. How and how often you communicate to your community ensures a large part of your success as an organisation.

Especially with NPOs looking to raise funds, communications aimed at persuading donors can be very tricky at times. Each cause will have a different target audience. Once you find the right one for you, you must analyse their interests, their history with philanthropy, donating patterns, and plan your activities accordingly. Get journalists involved, interact through social media, do on-ground events, send out emailers and updates to donors and always keep in touch with your community. Remember, content is king.

5) Your Community Won’t Fail You

NGOs thrive due to their global/local supporters and volunteers. When all fails, the community is often the one that comes to your instant rescue. The community is built of people/groups that already care about your cause and have already contributed to furthering it. As a nonprofit, you need to ensure that you respect your supporters and keep them engaged. You can do this by sending a personalized thank you message or token of appreciation, shoutouts on social media, invites to events, merchandize, on-field tours etc. Such acts of gratitude are necessary to maintain long-term relationships for the future benefit of your nonprofit.

6) Take Your Cause to the Crowd

crowdfunding-ngos

A great way to expand your donor base is to get your cause out to the crowd, to a community of caregivers who would be interested in knowing you and supporting you. In the age of the internet, spreading the word isn’t tough. Try online fundraising by partnering with a crowdfunding platform which could not only help you deal with any spontaneous costs or big projects, but will also help you get more donors.

 

 

If you have these aspects ticked off your checklist, you are all ready to spread the joy! So get started now!