4 Reasons why good storytelling is imperative for your Fundraiser’s success

Storytelling is an integral part of crowdfunding. It is the phase of your campaign that draws people in. Storytelling is the most profound method of persuasion. It brings in the human touch, and speaks to the emotions of people. Communication through an inspiring story, has the power to make or break your campaign. Crowdfunding ideas need story. If you have fundraising ideas and are trying to raise money online you need to learn to tell a story.

Here are some non-negotiable reasons why you need to learn the art of good storytelling, for the success of your campaign.

Stories rather than data, evokes emotions

emotion vs data

Photo Credit: The Next Web

 

Giving a donation is essentially giving a gift. You can’t persuade someone to donate to the education of children in rural areas through statistics alone. An average person won’t even relate to such information. This isn’t to say that statistics aren’t important to your campaign, but they shouldn’t be the focus of your campaign story. Pick the story of one little village girl and her ambitions to get an education and become something in life. People are more likely to connect to that.

Increase awareness of your mission

Photo Credit: Combi Boilers Leeds

People are caught up in their own busy lives. If there is a problem, you need to tell people about it. Simply making a direct request for money is like cold calling. You need to answer every question that the donor may have. Keep in mind the 5 W’s and 1 H of storytelling (what, when, where, why, whom, and how). When you have the answers to these questions in place, half your work is done.

Donors need to know you’re making a difference

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Photo Credit: Learning From Lyrics

Reassurance is a part of persuasion. When someone donates money to you, you need to let them know why their contribution will make a huge impact. They need to feel like they are solving a problem. Again, it is important to let them know how you will use their funds, but that data shouldn’t be primary. That should be a mere accessory in letting them know that they are making a difference. If you are crowdfunding on a crowdfunding platform or site, you need to tell a story.

Storytelling captures attention

clutter business wire blog

Photo Credit: Business Wire Blog

You need to break through the clutter in order to catch someone’s attention. Storytelling is your best bet to do that, but it’s not one that comes easily. The donor needs to have a personal or an emotional connection to what you’re saying. Capturing attention also involves engaging them. At this point is where you invite them to partake in your story. They need to believe that being involved with your nonprofit will make them part of something bigger.

 

You have one chance at telling a donor your story, that’s why it needs to be a compelling one.

Featured Image Photo Credit: Oscar Ramos Orozco

Tips to grow your online community for a crowdfunding campaign

As the name suggests, the success of crowdfunding lies in the crowd itself. Building a strong community is key to achieving your financial goals. No matter how noble your cause or social enterprise is, you’re going to need online traffic on your funding page to be successful. Without a strong and long-term plan to build an online community, it will be very difficult to gain the traction you need. Alongside crowdfunding ideas or fundraising ideas, you also need to build an online community.

Building a community before you kick-start the fundraising process requires a strategic plan. Here are some tips and tricks that may come in handy to help you get the ball rolling:

Target the people you’re solving a problem for

Target-Audience

Photo Credit: Oracle Blogs

These are the people who should be primary members of your target audience, because they have a vested interest in your initiative. For instance, if you’re raising funds for clean water in a certain area, aim for the locals. More importantly, if you are able to solve a problem for them they will be loyal and long-term backers of your cause. These are also the people who will be able to connect you to more such like-minded individuals to expand your base audience.

Make friends and family a part of your campaign

friends

Photo credit: TV.com

Your friends, family and close colleagues will support your venture no matter what, because they want to see you succeed in everything. These are relationships that have already been built on love, trust, and good faith, thus they are the easiest section of your target audience. Have your close circle share your initiative with their friends and neighbours. Don’t be shy to make the most of your close ones, especially when your cause is good.

Build a presence on social media

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Exploit the vastness of the digital world to spread your message. Use pictures, videos, and graphics to vocalize your pitch. Be consistent with posting and sharing on Facebook, Twitter, Linkedin, and other platforms to engage in conversations with your community. Use this platform to answer all their questions about your cause and how their contributions will impact its progress.

Combine it with offline activities

marathon

Photo credit: ClipArt Fest

While online crowdfunding is the new-age and fast-growing way to raise funds for a new venture, do not discount the benefits of the traditional methods. In order to engage the community you’ve built for yourself, make them feel like they are a part of a greater cause, and they are working towards it. Having informative seminars, organizing marathons for a cause, or even social events with your community, are great activities for engagement.

Express your gratitude and stay in touch with your
community

thank you

Photo Credit: Vertu Marketing

When a donor or a volunteer contributes to your cause even in the smallest way, you need to make sure he/she knows how much his/her help is appreciated. A personalized thank you note or a small token of appreciation can never hurt. Now that they are part of your initiative, you have to keep them updated on the goings-on of your project. Be sure to follow up and post regular updates about your progress on social media.

Competition in the crowdfunding world is already very high, and you are destined to face even stronger competitors in the time to come. So, we hope this guide will be helpful to get you started. If you are trying to raise money online on a crowdfunding platform or one of the crowdfunding sites, this will prove useful.

Are you ready to grow your online community and give your fundraiser a brilliant start?

Are you a change maker working to bring about a change and are in need of funds?

Look no further. Create a fundraiser at Impact Guru today and take your crowdfunding efforts to the next level.

Featured Image Photo Credit: Oracle Blogs

7 Myths about crowdfunding #Debunked.

Crowdfunding in the recent years has been taking the world by storm. It has become the go-to solution for every funding need.  For those of you who still are oblivious to what the fuss is all about, “crowdfunding” is a way to collect small amounts of money from a large number of people online to support a social cause or a personal or business need.

While there are many who have crowdfunded successfully their college tuition or funds for medical treatment or a social cause and what have you, there are still many who keep scratching their heads over how it’s done. Then there are others, who have a completely ignorant view on the subject. It’s time to dispel these myths surrounding the world of “crowdfunding” and help you be smarter and more realistic about crowdfunding.

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#Myth 1 -Crowdfunding Is all about Money.

While “funding” is an integral part of crowdfunding,  it can be so much more than that, if done correctly. For a start up, it is a great way to validate their product or service; it is also a great way to advocate a social cause, it also works as a platform to create a buzz around your product/idea and become viral.

For instance, let’s assume you developed the prototype of a biodegradable laptop case. By creating a campaign on a crowdfunding website and putting it out to the public, you can gauge their reaction towards your product and receive feedbacks. This way you can validate your idea! You can also create awareness about your product using the wide networks of the crowdfunding platform and in the process gather necessary funds not just from the campaign but also from your investors in future.

 

#Myth 2 -It is very expensive.

There is no upfront registration fee to start a crowdfunding campaign. You only pay a percentage of fee (which again is very nominal) on the amount you have raised. Impact Guru has come up with an interesting pricing concept, which helps you save even more money called the S.M.I.L.E program ( Here’s how it works)

 

#Myth 3 -Crowdfunding is only for NGOs.

Majority of the people are only familiar with donation crowdfunding and it’s a common misconception that only NGOs can crowdfund. When in fact there are many other types of crowdfunding like equity based, rewards based and debt/ lending based crowdfunding and anyone, from a social enterprise, or a corporate entity or an individual in need of funds for a variety of reasons can crowdfund.  

Here are some examples of how  A social enterprise that is raising funds to develop an educative app   and  how  Parents of a 6 month old, collecting funds for their daughter’s treatment.

 

#Myth 4 -Crowdfunding = Online donations

Although crowdfunding happens online, it is a very unique way of fundraising and far superior as far as the reach and impact goes. When you make on online donation, you go to a particular website, make the donation and the story ends right now. Yes, you did good but did you inspire anyone? With crowdfunding, you not only donate the amount that you had planned to but you also share it with you family and friends on social media, in turn they donate and further share amongst their networks thereby creating a chain effect and as a result, you end up raising a large amount of money collectively. Plus, you also get the gratification that you needed on social media for leading the cause and inspiring so many others.

# Myth 5 -Crowdfunding is online begging!

It most definitely isn’t! Crowdfunding is based on a  mutual understanding between the campaigner and the contributor .

Donors/ Backers get a chance to be a part of positive change in case of a social cause or get to pre-order a product that you may be selling via crowdfunding at a good price. Your campaign gives the contributors a chance to subjectively decide whether to contribute or not without any feeling of guilt.

 

#Myth 6 -Crowdfunding is easy

Crowdfunding is like being a CEO of your campaign. And being CEO, as we know is no joke. Yes, creating a campaign on a crowdfunding website takes only a few minutes, but making it a successful one is requires planning, strategy and requires persistence. One has to carefully think about the fundraising goal, the story, the right images and videos which is also important to tell your story, the communication strategy, etc

(Click here for pre launch and post launch ideas to promote your campaign)

 

#Myth 7 -Crowdfunding campaigns are always successful.

The success of a campaign depends on many factors like the pitch of the campaign, effort involved in terms of publicity and marketing, the target audience and the relevance of your campaign to them, so on and so forth. If your campaign is not delivering the desired results, what you can do is, observe the weak spots and correct them to make the most out of your crowdfunding campaign!

 

Now that you know what are the difference between the half baked truths and the actual facts we  hope your doubts are put to rest. Crowdfunding is a powerful tool, and given the right effort, you can use it to fund your next project.

To start your own crowdfunding campaign log on to  Impact Guru.